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How To Keep The Lights On Post-IDFA

How To Keep The Lights On Post-IDFA

When the lights go out with the deprecation of IDFA, you will lose marketing visibility that is critical for your decision-making.  The good news is...

Could Opt-Out Be Apple’s Big Leg Up?

Here are my thoughts regarding John Koetsier’s Aug 7th article in Forbes: First, I am assuming that the Apple Advertising opt-out setting (shown...

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