Blog
After The Apocalypse: Mobile Measurement After IDFA (And GAID?) With Brian Krebs (By John Koetsier & Peggy Anne Salz)
Thanks to Peggy Anne Salz and John Koetsier for hosting our CEO, Brian Krebs on their Retention Masterclass show last week. As always, it was a...
How To Keep The Lights On Post-IDFA
When the lights go out with the deprecation of IDFA, you will lose marketing visibility that is critical for your decision-making. The good news is...
SKAdNetwork Is Not Enough. Test It In Parallel With A Future-Proof Alternative.
Yes, we all know that SKAdNetwork is not enough for successful measurement. Across our numerous conversations with clients, there is widespread...
IDFA Deprecation Damage Control (Mobile Presence Podcast Interview of Brian Krebs by Peggy Anne Salz)
Thank you to Mobile Presence's Peggy Anne Salz (noted author, analyst, content marketing strategist, and frequent Forbes contributor) for...
Why Are LAT Rates Skyrocketing Before IDFA Deprecation?
You wouldn't be blamed for not paying close attention to LAT rates over the last week since iOS 14 launched. We were all told that life can continue...
Could Opt-Out Be Apple’s Big Leg Up?
Here are my thoughts regarding John Koetsier’s Aug 7th article in Forbes: First, I am assuming that the Apple Advertising opt-out setting (shown...
[White Paper] iOS 14 – The Catalyst For The Evolution of Measurement
Embracing Change The mobile advertising industry has always been a dynamic one that has attracted brilliant minds to embrace its constant change and...
Ready For IDFA Deprecation? You Can Count On Us To Help.
We realize that as an advertiser, you are facing a great deal of uncertainty due to Apple’s announcement about iOS14 and IDFA. First, as the...
Free Recorded Webinar: UA Automation In Mobile Games
You have probably seen a lot of buzz lately about automation in mobile user acquisition. So we teamed up with Gamesforum to explore this topic...