Blog
Video: How to use econometric models to supplement SKAdNetwork for mobile measurement
Marketers & Data Scientists: Rather than hoping for the best outcome with the limited SKAdNetwork, why not try out a superior measurement...
Podcast: How to use econometric models to supplement SKAdNetwork for mobile measurement in iOS 14
Thanks to Shamanth Rao (CEO of Rocketship HQ) for hosting MetricWorks' CEO, Brian Krebs on The Mobile User Acquisition Show and thanks to Anthony...
Only 33% Of Marketers Likely To Adopt SKAdNetwork. What Should You Do?
That is according to a survey (Apple, IDFA and iOS14: New Challenges, New Opportunities for Marketers) recently conducted by AppsFlyer and MMA...
Is SKAdNetwork Your Whole Post-IDFA Plan? Then Think Again.
If your plan for post-IDFA measurement is built solely on getting the most out of SKAdNetwork, then you are unfortunately going to be in serious...
The Shift From Single Truth To Several Signals Post-IDFA
With the deprecation of IDFA, there will be a shift from a single truth to several signals. We explore this topic in our Conversations With UA...
After The Apocalypse: Mobile Measurement After IDFA (And GAID?) With Brian Krebs (By John Koetsier & Peggy Anne Salz)
Thanks to Peggy Anne Salz and John Koetsier for hosting our CEO, Brian Krebs on their Retention Masterclass show last week. As always, it was a...
How To Keep The Lights On Post-IDFA
When the lights go out with the deprecation of IDFA, you will lose marketing visibility that is critical for your decision-making. The good news is...
SKAdNetwork Is Not Enough. Test It In Parallel With A Future-Proof Alternative.
Yes, we all know that SKAdNetwork is not enough for successful measurement. Across our numerous conversations with clients, there is widespread...
IDFA Deprecation Damage Control (Mobile Presence Podcast Interview of Brian Krebs by Peggy Anne Salz)
Thank you to Mobile Presence's Peggy Anne Salz (noted author, analyst, content marketing strategist, and frequent Forbes contributor) for...