We’re excited to share the latest Upptic podcast with our CEO, Brian Krebs as their guest. Brian discusses “Incrementality in the Post-IDFA Era” with Xander Agosta and Warren Woodward. Thanks Upptic for inviting Brian and addressing this...
Today represents a major milestone in our mission to make the lives of marketers much easier. Following an extensive and highly successful beta program, we are proud to announce that our incremental measurement solution, Polaris, is now live. Thank you to our...
With the deprecation of IDFA, there will be a shift from a single truth to several signals. We explore this topic in our Conversations With UA Leaders series with Anthony Cross, former VP of UA, Data Science and Product Management at Big Fish Games. Thank you again...
When the lights go out with the deprecation of IDFA, you will lose marketing visibility that is critical for your decision-making. The good news is that you don’t have to fumble in the dark with a feeble 12.57 lumen candle (aka SKAdNetwork). Instead, your...
Embracing Change The mobile advertising industry has always been a dynamic one that has attracted brilliant minds to embrace its constant change and bring to life businesses that wrestled with the messiness of advertising data to deliver increasing value as they...
