MMP 2.0 Is Here And You Can Start For Free

MMP 2.0 Is Here And You Can Start For Free

Thank you VentureBeat and Dean Takahashi for covering our launch of MMP 2.0 (Polaris) and how it closes the three value gaps (poor accuracy, lack of privacy-safety, and limited measurement scope) in last touch MMPs (MMP 1.0) to deliver superior performance. We are...
Europe’s Impending Crackdown On Measurement

Europe’s Impending Crackdown On Measurement

Since our Jan 24th blog post, we continue to receive a number of questions about privacy violations in Europe and the impact on measurement. So here’s a short video by our CEO, Brian Krebs, that clearly describes Europe’s impending crackdown on measurement...
Complying With ATT Is Not Enough

Complying With ATT Is Not Enough

  All apps are in violation of the GDPR/French DPA if they meet the following criteria:a. Have European usersb. Use an MMP SDKc. Either:   i. Are fingerprinting on iOS for users who do not consent to ATT (collecting data after an opt-out)   ii. Have any Android...
tvScientific partners with MetricWorks to boost ROI on CTV

tvScientific partners with MetricWorks to boost ROI on CTV

The cord-cutter revolution has seen over 128M+ US viewers transition to watching TV via streaming services, representing 63% of all US TV viewing time. Because CTVs are by definition connected to the internet, this astonishing shift in consumer behavior has created a...
Meet Us At MAU Vegas

Meet Us At MAU Vegas

Well, it is finally the week of MAU and we are excited to meet you in Vegas! MetricWorks is proud to be a Gold Sponsor of MAU Vegas. There are many opportunities to meet our team and learn how you can close the gaps in your measurement stack with our MMM-based...