After our Jan 26th post, we continue to receive a number of questions about privacy violations in Europe and the impact on measurement. So here’s a short video by our CEO, Brian Krebs, that clearly describes Europe’s impending crackdown on measurement and...
By now, you would have certainly encountered the deficiencies and frustration of last touch, and SKAdNetwork in particular. While the scars from those encounters make for great conversation starters, they are also important reminders that it is time to embrace...
By now, you should have realized that SKAdNetwork is not enough for true marketing effectiveness! There is a clear gaping hole in your measurement apparatus. You’ve already invested a great deal of resources in SKAdNetwork with little to show in returns. ...
Well, iOS14.5 finally released yesterday. Day 1 has been filled with surprise, confusion, frustration and doubt.  We’ve heard from UA leaders around the globe about how difficult and frustrating Day 1 has been due to the lack of preparedness across the...
Apple finally dropped a hint about iOS14.5 yesterday as part of a group of product announcements. If Apple’s fine print for AirTag is to be trusted, then we are less than six days away from the post-IDFA era. If you haven’t yet, do read...
