When COVID-19 hit the world, digitalization skyrocketed. People had to find new ways to communicate, be entertained, and live their life from home. Brands also had to find new ways to survive, grow and interact with their customers. Just like that, the number of apps...
After our Jan 26th post, we continue to receive a number of questions about privacy violations in Europe and the impact on measurement. So here’s a short video by our CEO, Brian Krebs, that clearly describes Europe’s impending crackdown on measurement and...
This past year was challenging on so many levels and filled with constant doubt that each of us felt at both a personal and professional level. Apple certainly didn’t make things easy on us. Indeed, this was the year that Apple decided to challenge all of us in the...
By now, you would have certainly encountered the deficiencies and frustration of last touch, and SKAdNetwork in particular. While the scars from those encounters make for great conversation starters, they are also important reminders that it is time to embrace...
By now, you should have realized that SKAdNetwork is not enough for true marketing effectiveness! There is a clear gaping hole in your measurement apparatus. You’ve already invested a great deal of resources in SKAdNetwork with little to show in returns. ...
