Meet Us At MAU Vegas

Meet Us At MAU Vegas

Well, it is finally the week of MAU and we are excited to meet you in Vegas! MetricWorks is proud to be a Gold Sponsor of MAU Vegas. There are many opportunities to meet our team and learn how you can close the gaps in your measurement stack with our MMM-based...
How does incrementality enhance UA prediction and optimization?

How does incrementality enhance UA prediction and optimization?

When COVID-19 hit the world, digitalization skyrocketed. People had to find new ways to communicate, be entertained, and live their life from home. Brands also had to find new ways to survive, grow and interact with their customers. Just like that, the number of apps...
Video: How To Apply MMM To Mobile Apps

Video: How To Apply MMM To Mobile Apps

After our Jan 26th post, we continue to receive a number of questions about privacy violations in Europe and the impact on measurement. So here’s a short video by our CEO, Brian Krebs, that clearly describes Europe’s impending crackdown on measurement and...
Why do you need an incrementality MMP?

Why do you need an incrementality MMP?

By now, you would have certainly encountered the deficiencies and frustration of last touch, and SKAdNetwork in particular.  While the scars from those encounters make for great conversation starters, they are also important reminders that it is time to embrace...