Well, iOS14.5 finally released yesterday. Day 1 has been filled with surprise, confusion, frustration and doubt.  We’ve heard from UA leaders around the globe about how difficult and frustrating Day 1 has been due to the lack of preparedness across the...
Apple finally dropped a hint about iOS14.5 yesterday as part of a group of product announcements. If Apple’s fine print for AirTag is to be trusted, then we are less than six days away from the post-IDFA era. If you haven’t yet, do read...
Today represents a major milestone in our mission to make the lives of marketers much easier. Following an extensive and highly successful beta program, we are proud to announce that our incremental measurement solution, Polaris, is now live. Thank you to our...
iOS14 has certainly provided us an opportunity to re-examine last touch and how well it delivers truth in user acquisition.  The cold, hard truth is that last touch doesn’t deliver truth and it is an entrenched approach to which mobile marketers have become...
How do you know if your mobile marketing is effective? Well, the best way to ensure that is by adopting incremental measurement. View our SlideShare below to get a better understanding of incrementality. We’d love to hear your feedback. Schedule a demo or...