Day 1 of iOS14.5

Day 1 of iOS14.5

Well, iOS14.5 finally released yesterday.  Day 1 has been filled with surprise, confusion, frustration and doubt.  We’ve heard from UA leaders around the globe about how difficult and frustrating Day 1 has been due to the lack of preparedness across the...
T-6 days from iOS14.5

T-6 days from iOS14.5

Apple finally dropped a hint about iOS14.5 yesterday as part of a group of product announcements.  If Apple’s fine print for AirTag is to be trusted, then we are less than six days away from the post-IDFA era.  If you haven’t yet, do read...
Incrementality & Truth In UA

Incrementality & Truth In UA

iOS14 has certainly provided us an opportunity to re-examine last touch and how well it delivers truth in user acquisition.   The cold, hard truth is that last touch doesn’t deliver truth and it is an entrenched approach to which mobile marketers have become...
What Is Incrementality?

What Is Incrementality?

How do you know if your mobile marketing is effective? Well, the best way to ensure that is by adopting incremental measurement. View our SlideShare below to get a better understanding of incrementality. We’d love to hear your feedback.  Schedule a demo or...