Well, it is finally the week of MAU and we are excited to meet you in Vegas! MetricWorks is proud to be a Gold Sponsor of MAU Vegas. There are many opportunities to meet our team and learn how you can close the gaps in your measurement stack with our MMM-based incrementality MMP, Polaris.
For a full listing of what MetricWorks is up to at MAU, visit MetricWorks At MAU22. Here are the quick highlights.
1) Don’t miss our MAU Speaking Session with our CEO, Brian Krebs on Wed, June 8th @ 11:40am in Terrace Ballroom 152. Brian will describe “Why It Is Time To Close The Gaps In Your Measurement Stack With MMM-Based Incrementality Measurement”
2) Drop by our Booth 644 to win fantastic daily prizes! Book a time to grab a drink with us.
3) Be among the first 50 to get an exclusive peek on our webinar at the very first Incrementality Industry Report. Sign up now for this exclusive webinar and the report that will follow.
Exactly one year ago, we publicly launched Polaris on VentureBeat (thanks again, Dean Takahashi). At the time, it was the first of its kind: a measurement product pairing media mix modeling (MMM) and geo lift experiments to provide incrementality performance metrics in the same form factor as an MMP. Actually, it remains the only product of its kind, one year later.
While we didn’t fully open up the floodgates until Q3 2021, the past year has been a wild ride. The response from the mobile industry was far greater than I could’ve imagined. Our partnership with Meta and collaboration with their world-class Marketing Science and MMM teams have helped us to continually improve Polaris and the science behind it.
Our growth over the last 2 quarters since we went fully live is nothing short of incredible. We’re adding new people to our amazing team and expanding to new regions across the globe. We’ve onboarded so many notable customers over these months it’s been an absolute blur. None of this would have been possible without my teammates at MetricWorks. I’m humbled to be a part of this journey with all of you.