Thank you VentureBeat and Dean Takahashi for covering our launch of MMP 2.0 (Polaris) and how it closes the three value gaps (poor accuracy, lack of privacy-safety, and limited measurement scope) in last touch MMPs (MMP 1.0) to deliver superior performance. We are...
Unfortunately, complexity is no stranger to mobile UA teams. Every week, they have to contend with large data sets that have to be assembled from disparate sources to then sift and analyze the data and coordinate numerous campaigns that involve a broad mix of ad...
Thanks Joe Kim for posting the great article about the death of performance marketing. We certainly agree that things are changing rapidly in performance marketing/user acquisition but think that it is far from dead. It is actually going through a metamorphosis. For...
