Future-Proof Mobile Marketing Solutions

Top-down incrementality measurement.  LTV prediction and end-to-end UA automation.
Driven by data science and machine learning. Built for a privacy-centric world.

Polaris: Privacy-Centric Incrementality MMP That Does Not Need IDFAs Or GAIDs

SKAdNetwork and last touch MMPs have serious limitations. Overcome those by adding our future-proof incrementality measurement platform, Polaris, that is a turnkey, drop-in replacement for last touch, and needs no device IDs or marketing process changes.

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Future-Proof

Polaris relies only on daily aggregated data (app events + marketing data) that will never be restricted.

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Comprehensive

Polaris also measures offline spend including influencer and uncovers cross-channel interactions.

Incremental

Polaris measures incrementality in terms of lift over paid advertising and organic demand.

Cutting Edge Algorithms

Our machine-learning models deliver 97% backtested prediction accuracy while they produce results that are at least 30% more accurate than last touch attribution in terms of incrementality. Plus, our models indicate an average 50% reduction in misattribution to self-attributing networks like Facebook and Google compared to last touch.

MetricWorks's top-down incrementality measurement algorithms provide accurate results without the need for your own large data science team.
Implementation of the MetricWorks top-down incrementality measurement solution is easy even for small, time-crunched teams.

Low-Friction Implementation

Our robust integrations with MMPs like Adjust and AppsFlyer, cost aggregators like Singular, and channels like Facebook, Google, AppLovin, ironSource, Vungle, and Unity, allow us to shrink your onboarding effort to sharing a single API key. No migration, app code or SDK is required. Custom data integrations are simple and easy as well.

Limited Post-IDFA Signals Require Data Science

Gone are the days when one can get away with not having a data science team and relying on simple last touch. Polaris gets you there faster, easier, and cheaper.

Automate Ad Network User Acquisition

Truly hands-off automation predicts LTV, applies media partner-specific logic, and optimizes bids to maximize your investment in ad networks outside of the walled gardens of Google and Facebook.

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Always-On

Constantly collects data, updates models, and protects your media spend, even when you’re asleep.

Accurate

Combines powerful algorithms and decades of ad network experience to produce unparalleled accuracy.

Automated

A robust set of features including automation rules allows teams to stay hands off while retaining full control.

Anthony Cross, a long-time industry executive, believes top-down incrementality is the measurement approach of the future.

"The incrementality approach is really the most interesting long term solution for companies to be looking at because it has the ability to measure that is not going to be impacted by any policy changes that Apple makes today or Google might make in the year ahead."

– Anthony Cross, Former VP of Data Science, UA & Product
Big Fish Games

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