Be The Hero. Get Polaris.
Close Your Measurement Gaps.
Polaris is a fully automated MMM built for mobile marketers like you.
Think of it as MMM power in a MMP package.
Polaris Is An Incrementality MMP
No Need For IDFAs Or GAIDs
SKAdNetwork and last touch MMPs have serious limitations. Overcome those by adding our future-proof incrementality measurement platform, Polaris, that is a turnkey, drop-in replacement for last touch, and needs no device IDs or marketing process changes.
Polaris relies only on daily aggregated data (app events + marketing data) that will never be restricted.
Polaris also measures offline spend including influencer and uncovers cross-channel interactions.
Polaris measures incrementality in terms of lift over paid advertising and organic demand.
Cutting Edge Algorithms
Our machine-learning models deliver 97% backtested prediction accuracy while they produce results that are at least 30% more accurate than last touch attribution in terms of incrementality. Plus, our models indicate an average 50% reduction in misattribution to self-attributing networks like Facebook and Google compared to last touch.
Quick & Easy Onboarding
Our robust integrations with existing MMPs like Adjust and AppsFlyer allow us to shrink your onboarding effort to the sharing of a single API key. No migrations, SDKs, heavy lift or additional skills required. Get started in 24 hours.
Limited Post-IDFA Signals Require Data Science
Gone are the days when one can get away with not having a data science team and relying on just last touch. Polaris clears this hurdle and gets you there faster, easier, and at much lower cost.
"The incrementality approach is really the most interesting long term solution for companies to be looking at because its ability to measure will not be impacted by any policy changes that Apple or Google might make today or in the future."
– Anthony Cross, Former VP of Data Science, UA & Product
Big Fish Games