Polaris Gives You The Edge
Leave your competitors behind by adopting the measurement of the future as they remain unprepared when devices suddenly go dark.
Embrace the Change
Deploy our incremental measurement solution, Polaris and SKAdNetwork in parallel. Ensure your winning edge tomorrow by refining your measurement apparatus for the post-IDFA era today.
Prevent Future Losses
Reduce your risk exposure by using our cutting edge algorithms with your data today, before IDFA deprecation. Shape the direction of the product to your needs.
Compare With SKAdNetwork
Maximize marketing potential by analyzing our top-down measurement solution against bottom-up last touch models. Don’t settle for measurement that only considers one touch in the conversion path and ignores incrementality.
Polaris is designed to require little effort from you. No SDKs or coding necessary, Our strong integrations with partners like MMPs, cost aggregators, and media channels, allow us to simplify the onboarding process down to just sharing a few API keys with us.
"The incremental measurement approach is really the most interesting long term solution for companies to be looking at because it has the ability to measure in a way that is not going to be impacted by any policy changes that Apple makes today or Google might make in the year ahead."
– Anthony Cross, Former VP of Data Science, UA & Product,
Big Fish Games