Polaris Gives You The Edge
Leave your competitors behind by adopting the measurement of the future.
Embrace the Change
Complement your last touch MMP with our incrementality MMP to complete your measurement stack. Polaris ensures your winning edge by overcoming the deficiencies of last touch (including SKAdNetwork).
Prevent Marketing Losses
Reduce your risk exposure by using our cutting edge algorithms that overcome the gaps, and hence the errors in last touch.
Last Touch vs Incrementality
View side-by-side comparisons of your last touch vs incrementality data. Understand the source of your true lift rather than settling for just one touch in the conversion path.
Polaris is designed to require little effort from you. No migrations, SDKs or coding needed. Our robust integrations with partners like MMPs, cost aggregators, and media channels, reduce the onboarding process to just the sharing of a few API keys with us.
"The incrementality measurement approach is really the most interesting long term solution for companies to be looking at because it has the ability to measure in a way that is not going to be impacted by any policy changes that Apple makes today or Google might make in the year ahead."
– Anthony Cross, Former VP of Data Science, UA & Product,
Big Fish Games