Embracing Change We often get questions about how we built our unified measurement platform, Polaris. We thought that it would be helpful to share our thinking in this blog post. The mobile advertising industry has always been a dynamic one that has attracted...
iOS14 has certainly provided us an opportunity to re-examine last touch and how well it delivers truth in user acquisition.  The cold, hard truth is that last touch doesn’t deliver truth and it is an entrenched approach to which mobile marketers have become...
How do you know if your mobile marketing is effective? Well, the best way to ensure that is by adopting incremental measurement. View our SlideShare below to get a better understanding of incrementality. We’d love to hear your feedback. Schedule a demo or...
Embracing Change The mobile advertising industry has always been a dynamic one that has attracted brilliant minds to embrace its constant change and bring to life businesses that wrestled with the messiness of advertising data to deliver increasing value as they...
