Whitepaper: The Evolution Of Measurement

Whitepaper: The Evolution Of Measurement

Embracing Change We often get questions about how we built our unified measurement platform, Polaris. We thought that it would be helpful to share our thinking in this blog post. The mobile advertising industry has always been a dynamic one that has attracted...
Incrementality & Truth In UA

Incrementality & Truth In UA

iOS14 has certainly provided us an opportunity to re-examine last touch and how well it delivers truth in user acquisition.   The cold, hard truth is that last touch doesn’t deliver truth and it is an entrenched approach to which mobile marketers have become...
What Is Incrementality?

What Is Incrementality?

How do you know if your mobile marketing is effective? Well, the best way to ensure that is by adopting incremental measurement. View our SlideShare below to get a better understanding of incrementality. We’d love to hear your feedback.  Schedule a demo or...