Polaris Makes It Easy
To Adopt Incrementality
Polaris does not require you to add new roles or skill sets
to unleash the power of incrementality measurement.
No New Roles Needed
No New Skills Needed
Just A Few New Tasks
Polaris was designed to make it easy to adopt. It does not require you to add new roles or skill sets in order to unleash the power of incrementality measurement. All of our clients have used their existing resources to adopt Polaris without any need to hire additional resources.
You can think of the Polaris requirements in terms of just a few new tasks rather than roles that you have to add to your team’s plate. For instance, you do not need to add a data scientist to your team since with Polaris there’s really no data science skills required on the client side, outside of optionally verifying the model and experiment design.
Additionally, in terms of the UA requirements for Polaris, the defining of budgets/bids is something that your team is already doing today. Therefore, there is no need for additional UA resources. Now that we cleared that up, we can sum up the few new tasks as follows:
Define the strategy for actioning MMM-derived incrementality KPIs within your existing UA process. Nothing is really being redefined from scratch. All you have to do is adapt your existing UA process to blend in a new datapoint (incrementality).
Close The Gaps In Your Measurement Stack
Polaris is the perfect complement to your existing last touch MMP. It is designed to deliver the MMP experience, but for incrementality, to make it easy to adopt, easy to use and easy to succeed in the new era of mobile marketing.
Easy To Use With Your MMP
Keep your last touch MMP and quickly integrate it with Polaris to get a single data hub for side-by-side comparisons of last touch and incrementality data.
Utilizes Historical Data
Get started in 24 hours. All we need is 2 months of your historical app events and marketing data. We can ingest it with a single API key for your MMP.
Preserves Your KPIs & Granularity
Keep all of your existing KPIs including retention, revenue, LTV, and ROAS. No painful surprises or process hiccups like those with SKAdNetwork.
No Migrations or SDKs
Saves you time and money by not requiring any migrations, SDKs or code changes. Easily integrates with your MMP, cost aggregator, or media partners.
Last Touch vs Incrementality
Interactive reports offer rich detail and comparisons between last touch and incrementality that give you full command of your marketing.
Data Science Expertise
Sophisticated data science expertise is captured in our fine-tuned regression algorithms to unleash the power of incrementality measurement.
Add robustness to the models by executing auto-generated experiments that measure ground truth incrementality while minimizing opportunity cost.
Transparency & Sharing
Understand our model internals like uncertainty and prediction error. Share model data with your data science team to boost confidence.
Ditch legacy last touch in favor of the ideal future: incrementality. Measure the true value of each granular traffic source in the context of your overall media mix.
"From having led a data science team, there is an awful lot of important insights that can come from having algorithms just analyze data at massive scale. That's something that people are not physically capable of doing."
– Anthony Cross, Former VP of Data Science, UA & Product Management,
Big Fish Games