Embracing Change We often get questions about how we built our unified measurement platform, Polaris. We thought that it would be helpful to share our thinking in this blog post. The mobile advertising industry has always been a dynamic one that has attracted...
Thank you VentureBeat and Dean Takahashi for covering our launch of MMP 2.0 (Polaris) and how it closes the three value gaps (poor accuracy, lack of privacy-safety, and limited measurement scope) in last touch MMPs (MMP 1.0) to deliver superior performance. We are...
iOS14 has certainly provided us an opportunity to re-examine last touch and how well it delivers truth in user acquisition.  The cold, hard truth is that last touch doesn’t deliver truth and it is an entrenched approach to which mobile marketers have become...
With the deprecation of IDFA, there will be a shift from a single truth to several signals. We explore this topic in our Conversations With UA Leaders series with Anthony Cross, former VP of UA, Data Science and Product Management at Big Fish Games. Thank you again...
