Well, iOS14.5 finally released yesterday. Day 1 has been filled with surprise, confusion, frustration and doubt. We’ve heard from UA leaders around the globe about how difficult and frustrating Day 1 has been due to the lack of preparedness across the advertising ecosystem. Many people were even told by trusted partners that Apple was going to allow fingerprinting, that Apple would relax their policies, and that they would be ready. Clearly that is NOT the case. We, at MetricWorks, feel sorry for anyone who’s been misled, or told that their partner would be ATT compliant or ready at the least. As our Chief Growth Officer, Chris Hoyt has said on LinkedIn, “I want to offer you a safe haven. With top-down incremental measurement, you don’t need last touch data or device IDs. Nothing Apple or Google, or the MMPs or the ad networks do, will complicate your ability to measure daily granular incremental KPIs (ROAS, LTV, retention, installs, revenue, etc.). Don’t be a victim in this process. Take control of your UA and UA measurement. We, at MetricWorks, are here for you when you are ready.”
To help those that are trying to close the gaps in their post-IDFA measurement apparatus, we are offering them a chance to run a POC to compare incremental measurement to last touch. You will be astounded at how much better incremental measurement performs. Contact us today to get started.
Polaris is the perfect measurement solution for the post-IDFA storm as it does NOT need IDFA or GAID. Just like the star after which it is named, Polaris will serve as the true north for marketers now that we are in Day 1 of the lights going out with iOS14.5. Polaris will allow gaming studios to utilize incrementality to deliver daily measurement, all at the same granularity that you have always relied upon to make informed marketing decisions. To learn more, submit a demo request or visit our Polaris product page.