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MMP 2.0 Launch At MAU

by | Jun 1, 2023 | Benefits, Features, Future, Incrementality, iOS14, Measurement, MMP, Promotion, UA Strategy, Uncategorized

Following our VentureBeat launch by Dean Takahashi of MMP 2.0 (Polaris), we got to launch Polaris at one of the best mobile industry shows, MAU Vegas on May 23rd!  The reception was fantastic as mobile marketers are desperate for a measurement solution that closes the three value gaps (poor accuracy, lack of privacy-safety, and limited measurement scope) in last touch MMPs (MMP 1.0) to deliver superior performance.

In summary, we had a fantastic MAU! Thank you to the MAU Vegas team, our partners, clients, attendees and everyone who took the time to learn more about MetricWorks‘ MMP 2.0. If you missed our MAU presentation by our CEO, Brian Krebs, then do sign up for our FREE TIER to start enjoying the benefits of MMP 2.0. We’ve had a ton of signups. Make sure you don’t miss out on the solution that will help you demand more from your data.

If you would like to learn more, submit a demo request or visit our Polaris product page.

How MMP 2.0 Drives The Mobile Business

 

Reliable measurement is at the heart of decision making for the mobile business. As you can see from the diagram above, MMP 2.0 leverages multiple measurement methods (including geo lift testing and MMM), blending them to produce an output (single source of truth) that drives the business processes and delivers superior performance.  Our team has worked tirelessly to continue innovating so that we can deliver a solution that:

1. Looks like a MMP so that it is easy to use

2. Fits into your existing UA process to avoid any disruptions or productivity problems

3. Merges the strengths of multiple measurement methods to deliver far superior accuracy than individual methods and MMP 1.0

4. Offers sophisticated algorithms that removes the guesswork and signal conflict by outputting a single source of truth the plugs into your existing business processes

We hope you like Polaris and find it valuable in your quest to achieve higher performance while preserving your budget. 

Best,

The MetricWorks Team 

MMP 2.0 Is Here And You Can Start For Free

by | May 17, 2023 | Apple, Benefits, Facebook, Features, Future, GamesBeat, IDFA, Incrementality, iOS14, Measurement, MMP, Product, UA Strategy

Thank you VentureBeat and Dean Takahashi for covering our launch of MMP 2.0 (Polaris) and how it closes the three value gaps (poor accuracy, lack of privacy-safety, and limited measurement scope) in last touch MMPs (MMP 1.0) to deliver superior performance.

We are excited to launch this latest innovation in measurement which our CEO, Brian Krebs describes as “fulfilling our mission to help marketers demand more from their data”.

Additionally, in order to make Polaris more accessible to marketers, we are now offering the Polaris Free Tier so that you can start using MMP 2.0 for free! Sign up today. To learn more, submit a demo request or visit our Polaris product page.

How MMP 2.0 Drives The Mobile Business

 

Reliable measurement is at the heart of decision making for the mobile business. As you can see from the diagram above, MMP 2.0 leverages multiple measurement methods (including geo lift testing and MMM), blending them to produce an output (single source of truth) that drives the business processes and delivers superior performance.  Our team has worked tirelessly to continue innovating so that we can deliver a solution that:

1. Looks like a MMP so that it is easy to use

2. Fits into your existing UA process to avoid any disruptions or productivity problems

3. Merges the strengths of multiple measurement methods to deliver far superior accuracy than individual methods and MMP 1.0

4. Offers sophisticated algorithms that removes the guesswork and signal conflict by outputting a single source of truth the plugs into your existing business processes

We hope you like Polaris and find it valuable in your quest to achieve higher performance while preserving your budget. 

Best,

The MetricWorks Team 

Europe’s Impending Crackdown On Measurement

by | Feb 16, 2023 | Apple, Future, IDFA, Incrementality, iOS14, Measurement, MMP, UA Strategy

Since our Jan 24th blog post, we continue to receive a number of questions about privacy violations in Europe and the impact on measurement. So here’s a short video by our CEO, Brian Krebs, that clearly describes Europe’s impending crackdown on measurement and what you can do. In particular, shifting to privacy preserving measurement is going to be critical. MetricWorks Polaris was designed to preserve privacy and deliver superior marketing measurement. Book a meeting to find out why.

In summary, for most app companies, the only real options to avoid massive fines similar to those we have seen so far are:

  1. Block access to European users completely (avoid jurisdiction of European regulators).
  2. Remove MMP SDKs from all apps and completely cease measurement activities.
  3. Continue using MMP SDKs, but ensure no device data is collected unless consent is granted (e.g., disable fingerprinting), meaning only deterministic last touch would be available and only for the few users that the MMP has double opt-in for (this may not even be possible for many MMPs at the moment and you’d still need a custom consent dialog for Android since there’s no ATT equivalent).
  4. Migrate completely to measurement methods that don’t require the collection of device data such as SKAN (iOS only), MMM, and geo lift testing (avoid collecting device data for the purpose of measurement altogether).


    If you’d like to discuss this topic further, feel free to book a time or contact us.

Vibe.co offers radical transparency in CTV reporting thanks to new partnership with MetricWorks

by | Oct 4, 2022 | Incrementality, iOS14, Measurement, MMP, Partnership, UA Strategy, Uncategorized

Vibe.co and MetricWorks are teaming up to make it easy for marketers to launch CTV campaigns with accurate incrementality measurement.  Recent years have seen a dramatic increase in global viewers moving from linear TV to CTV streaming services.  This trend has created a fantastic opportunity for marketers to leverage new  programmatic platforms like CTV DSP Vibe.co. 

Launched just over a year ago by adtech industry veterans, Vibe.co aims to radically democratize access to television advertising by developing the first self-serve platform in the industry; becoming, in essence, the “Google Ads of CTV.”  Businesses big and small can now launch hyper targeted CTV campaigns in mere minutes with CPMs at or below other social media or Google prices, and 3rd party, real-time reporting. 

Fig. 1: Vibe + MetricWorks allows advertiser to make big moves in CTV

Vibe.co is singularly focused on developing the most powerful, simple, and transparent CTV tool in the industry. Nothing more, nothing less. 

“We obviously believe in the power of CTV, and so do our investors who just funded a $6.35M seed round a mere three months after we released our self-serve feature, but advertisers are still wary of this new technology, and I don’t blame them,” says Vibe.co co-founder Arthur Querou. “For years, ad tech solutions were plagued with bloated account management teams, unnecessary features, and confusing reporting. But here’s what I want them to know: the CTV of 2022 is incomparable to its early days. Measurement tools and standards, especially, have developed in ways we couldn’t have dreamed of, even just a year ago. Vibe.co has kept its promise to our clients: launching the simplest, most transparent, most powerful platform. And now, thanks to MetricWorks, we finally have the opportunity to prove the true power and scalability of this exciting new channel,” he concludes. 

MetricWorks is the leading provider of MMM-based incrementality measurement which closes the gaps in last touch measurement. MetricWorks’ incrementality MMP, Polaris, in particular, is a low effort, easy, drop-in addition that doesn’t require any extra SDKs, additional skills, device IDs or heavy migration lift.  Polaris offers an easy, turnkey “MMP experience” so that you can get started in 24 hours. It also integrates directly with your last touch MMP to provide a single repository for side-by-side comparisons of your last touch and incrementality data. 

“We are excited to partner with Vibe.co to deliver a powerful solution that will make it easy for marketers to try out CTV with the assurance of comprehensive and granular incremental measurement that is far superior to last touch measurement,” said Brian Krebs, CEO and co-founder at MetricWorks. “Our partnership will enable marketers to leverage media mix modeling (MMM) to ensure that they achieve performance marketing success on CTV which has been an undervalued medium.” 

If you are looking for an edge over your competitors that will elevate your marketing effectiveness, please contact either Dmitri or Chris (info below) to see how easy it can be:

Dmitri Souffan
Head of Mobile at  Vibe.co
dimitri.souffan@vibe.co

Chris Hoyt
Chief Growth Officer at MetricWorks
demo@metric.works 

tvScientific partners with MetricWorks to boost ROI on CTV

by | Jul 12, 2022 | Benefits, Future, Incrementality, Measurement, MMP, Partnership, Product, UA Strategy, Uncategorized

The cord-cutter revolution has seen over 128M+ US viewers transition to watching TV via streaming services, representing 63% of all US TV viewing time. Because CTVs are by definition connected to the internet, this astonishing shift in consumer behavior has created a massive opportunity to democratize access to TV’s awesome power as an advertising medium, complete with self-serve capabilities and digital-like performance measurement. The tvScientific platform will play a major role in enabling millions of digital-first advertisers to participate in CTV advertising for the first time.

tvScientific has developed the most sophisticated CTV performance advertising platform, allowing businesses to prove out the power of TV advertising.  The platform simplifies and automates CTV buying and optimization, leveraging massive data to prove the actual value of TV advertising.  “Value is proved with ROI and this is why measurement down to the granular level continues to be the center of conversations when it comes to CTV,” said Jason Fairchild, CEO and co-founder of tvScientific.

With this partnership, tvScientific continues to enhance marketers’ ability to accurately gauge campaign effectiveness through incrementality measurement. Now, with MetricWorks, tvScientific can give marketers vastly improved performance visibility to CTV. This is due to the fact that the performance is incremental rather than last touch. MetricWorks has quite a bit of data about how wrong last touch can be when comparing performance across various traffic types, including tvScientific’s platform. Our partnership now rectifies this last touch issue and leads to improved ROI/ROAS for marketers.  “With the 108M streaming households market presence of CTV, digital marketers should be looking at CTV as another attractive performance channel in their daily marketing mix,” said Jason Fairchild, CEO and co-founder of tvScientific. “tvScientific’s partnership with MetricWorks will provide performance marketers with deep and comprehensive insight into campaign performance across platforms while proving that CTV has truly been undervalued due to limitations in last-touch attribution.”

MetricWorks is the leading provider of MMM-based incrementality measurement which closes the gaps in last touch measurement. MetricWorks’ incrementality MMP, Polaris, in particular, is a turnkey, drop-in addition that doesn’t require any extra SDKs, device IDs or heavy migration lift.  

With the significant market presence of CTVs, marketers should be looking at CTV as another attractive channel to boost their marketing ROI. This partnership between MetricWorks and tvScientific, makes it far easier than before for marketers to take full advantage of the CTV channel opportunity.  You get the best of both worlds with tvScientific’s self-managed solution coupled with MetricWorks’ fully automated, granular, daily incrementality measurement outputs that are tactically engineered for successful daily marketing effectiveness.

MetricWorks’ incrementality MMP, Polaris automates every step from designing experiments and calculating ground truth to training econometric models and deriving incrementality results. Incrementality is delivered in the form of the KPIs you rely on today including ROAS so that your UA or marketing decision-making processes don’t need to change. Polaris is also designed to offer an easy, turnkey “MMP experience” so that you can get started in 24 hours. No IDFAs or GAIDs. No migrations, no extra SDKs, and no heavy implementation lift. Polaris integrates directly with your last touch MMP to provide a single repository for side-by-side comparisons of your last touch and incrementality data. “Today’s digital marketer needs to have a holistic understanding of how each platform is performing in a marketing mix and MetricWorks is tactically engineered for successful daily marketing effectiveness,” said Brian Krebs, CEO and co-founder at MetricWorks. “We’ve seen CTV significantly undervalued by last-touch across our customers, often because the bulk of its impact is felt higher in the funnel. The partnership with tvScientific will enable marketers to apply performance marketing strategies to advanced television and leverage media mix modeling to drive ROI on an undervalued channel.” 

The full press release is available here.  If you are looking for an edge over your competitors that will elevate your marketing effectiveness, contact us today to see how easy it can be: