According to a recent poll on an interesting webinar by JoyPac, 75% of respondents said that they are NOT well enough prepared for IDFA changes. The webinar hosted by Falko Böcker of JoyPac, featured Ioana Hreninciuc (GameAnalytics) and Christopher Farm (Tenjin) underscores “the need for more data science” and an “understanding of statistical methods” to make sense of the new signals.
The good news is that we can help you get prepared in the short time that you have left before IDFA deprecation. Our top-down incremental measurement is packed with these statistical methods to help you quickly get prepared for post-IDFA. The best part is that you can take it for a spin for FREE.
As a reminder, measurement granularity is a major gap within SKAdNetwork and we’re glad to see JoyPac, GameAnalytics and Tenjin draw attention to this issue. Developers will need to prioritize investments in data science and statistical analysis in order to process more signals post-IDFA. Acquiring these skill sets can be expensive. With our DSaaS (Data-Science-as-a-Service) solution, you can inexpensively and easily achieve the accurate, granular measurement that you need to successfully operate post-IDFA. The full webinar is available below.