Thank you VentureBeat and Dean Takahashi for covering our launch of MMP 2.0 (Polaris) and how it closes the three value gaps (poor accuracy, lack of privacy-safety, and limited measurement scope) in last touch MMPs (MMP 1.0) to deliver superior performance. We are...
Exactly one year ago, we publicly launched Polaris on VentureBeat (thanks again, Dean Takahashi). At the time, it was the first of its kind: a measurement product pairing media mix modeling (MMM) and geo lift experiments to provide incrementality performance metrics...
Apple finally dropped a hint about iOS14.5 yesterday as part of a group of product announcements. If Apple’s fine print for AirTag is to be trusted, then we are less than six days away from the post-IDFA era. If you haven’t yet, do read...
