We are excited to launch this latest innovation in measurement which our CEO, Brian Krebs describes as “fulfilling our mission to help marketers demand more from their data”.
Additionally, in order to make Polaris more accessible to marketers, we are now offering the Polaris Free Tier so that you can start using MMP 2.0 for free! Sign up today. To learn more, submit a demo request or visit our Polaris product page.
Reliable measurement is at the heart of decision making for the mobile business. As you can see from the diagram above, MMP 2.0 leverages multiple measurement methods (including geo lift testing and MMM), blending them to produce an output (single source of truth) that drives the business processes and delivers superior performance. Our team has worked tirelessly to continue innovating so that we can deliver a solution that:
1. Looks like a MMP so that it is easy to use
2. Fits into your existing UA process to avoid any disruptions or productivity problems
3. Merges the strengths of multiple measurement methods to deliver far superior accuracy than individual methods and MMP 1.0
4. Offers sophisticated algorithms that removes the guesswork and signal conflict by outputting a single source of truth the plugs into your existing business processes
We hope you like Polaris and find it valuable in your quest to achieve higher performance while preserving your budget.
Exactly one year ago, we publicly launched Polaris on VentureBeat (thanks again, Dean Takahashi). At the time, it was the first of its kind: a measurement product pairing media mix modeling (MMM) and geo lift experiments to provide incrementality performance metrics in the same form factor as an MMP. Actually, it remains the only product of its kind, one year later.
While we didn’t fully open up the floodgates until Q3 2021, the past year has been a wild ride. The response from the mobile industry was far greater than I could’ve imagined. Our partnership with Meta and collaboration with their world-class Marketing Science and MMM teams have helped us to continually improve Polaris and the science behind it.
Our growth over the last 2 quarters since we went fully live is nothing short of incredible. We’re adding new people to our amazing team and expanding to new regions across the globe. We’ve onboarded so many notable customers over these months it’s been an absolute blur. None of this would have been possible without my teammates at MetricWorks. I’m humbled to be a part of this journey with all of you.
Apple finally dropped a hint about iOS14.5 yesterday as part of a group of product announcements. If Apple’s fine print for AirTag is to be trusted, then we are less than six days away from the post-IDFA era. If you haven’t yet, do read GamesBeat’s latest article by Dean Takahashi. Dean does a great job of capturing the range of reactions across the mobile gaming industry to Apple’s announcement. Thank you Dean for including MetricWorks and our CEO, Brian Krebs in your article. MetricWorks is primed and ready for the post-IDFA storm. Our incremental measurement solution, Polaris which launched last month, has been rigorously tested, enhanced and tested even further through an extensive and highly successful beta program, as well as a series of comprehensive pilots with mobile gaming leaders. Submit a demo request today to see how Polaris is the perfect complement to your SKAdNetwork implementation to realize true marketing effectiveness.
Polaris is the best privacy-compliant measurement solution for the post-IDFA storm as it does NOT need IDFAs or GAIDs. Just like the star after which it is named, Polaris will serve as the true north for marketers when the lights go out soon with iOS14.5. Polaris will allow gaming studios to utilize incrementality to deliver daily measurement, all at the same granularity that you have always relied upon to make informed marketing decisions. To learn more, submit a demo request or visit our Polaris product page. Not only does Polaris help resolve your post-IDFA challenges, it is designed to help you achieve true marketing effectiveness. Contact us today to hear:
How Polaris is a ready-to-use, turnkey, drop-in replacement for last touch
How Polaris involves zero change to your marketing or UA processes
How you can take advantage of special Polaris subscription deals to get you started quickly even before IDFA deprecates
Reliable measurement is the cornerstone of decision making and our team has worked tirelessly to deliver a solution that will future-proof your UA (without needing IDFA or GAID), and provide true incremental measurement that allows you to dramatically increase the effectiveness of your budget. In case you missed it earlier, here’s a link to our What Is Incrementality? deck.
We have also put together amazing subscription deals that allow you to commence with incremental measurement even before IDFA finally deprecates. Rather than wait for next week, Polaris will allow you to seamlessly transition from the outdated systems of today into the new world of measurement truth and accuracy from Day One of the post-IDFA storm.
Submit a demo request today to hear about the powerful features of Polaris including that it can still provide you the following favorite KPIs, DAILY, in incremental form at the source by country level:
Any other KPI we have data for that matters to your team.
The world is quickly approaching a watershed moment. You have only six days to prepare. Do you have the right measurement apparatus for the post-IDFA storm?