MMP 2.0 Launch At MAU

MMP 2.0 Launch At MAU

Following our VentureBeat launch by Dean Takahashi of MMP 2.0 (Polaris), we got to launch Polaris at one of the best mobile industry shows, MAU Vegas on May 23rd! The reception was fantastic as mobile marketers are desperate for a measurement solution that closes the...
MMP 2.0 Is Here And You Can Start For Free

MMP 2.0 Is Here And You Can Start For Free

Thank you VentureBeat and Dean Takahashi for covering our launch of MMP 2.0 (Polaris) and how it closes the three value gaps (poor accuracy, lack of privacy-safety, and limited measurement scope) in last touch MMPs (MMP 1.0) to deliver superior performance. We are...
Europe’s Impending Crackdown On Measurement

Europe’s Impending Crackdown On Measurement

Since our Jan 24th blog post, we continue to receive a number of questions about privacy violations in Europe and the impact on measurement. So here’s a short video by our CEO, Brian Krebs, that clearly describes Europe’s impending crackdown on measurement...
Complying With ATT Is Not Enough

Complying With ATT Is Not Enough

  All apps are in violation of the GDPR/French DPA if they meet the following criteria:a. Have European usersb. Use an MMP SDKc. Either:   i. Are fingerprinting on iOS for users who do not consent to ATT (collecting data after an opt-out)   ii. Have any Android...