Following our VentureBeat launch by Dean Takahashi of MMP 2.0 (Polaris), we got to launch Polaris at one of the best mobile industry shows, MAU Vegas on May 23rd! The reception was fantastic as mobile marketers are desperate for a measurement solution that closes the three value gaps (poor accuracy, lack of privacy-safety, and limited measurement scope) in last touch MMPs (MMP 1.0) to deliver superior performance.
In summary, we had a fantastic MAU! Thank you to the MAU Vegas team, our partners, clients, attendees and everyone who took the time to learn more about MetricWorks‘ MMP 2.0. If you missed our MAU presentation by our CEO, Brian Krebs, then do sign up for our FREE TIER to start enjoying the benefits of MMP 2.0. We’ve had a ton of signups. Make sure you don’t miss out on the solution that will help you demand more from your data.
Reliable measurement is at the heart of decision making for the mobile business. As you can see from the diagram above, MMP 2.0 leverages multiple measurement methods (including geo lift testing and MMM), blending them to produce an output (single source of truth) that drives the business processes and delivers superior performance. Our team has worked tirelessly to continue innovating so that we can deliver a solution that:
1. Looks like a MMP so that it is easy to use
2. Fits into your existing UA process to avoid any disruptions or productivity problems
3. Merges the strengths of multiple measurement methods to deliver far superior accuracy than individual methods and MMP 1.0
4. Offers sophisticated algorithms that removes the guesswork and signal conflict by outputting a single source of truth the plugs into your existing business processes
We hope you like Polaris and find it valuable in your quest to achieve higher performance while preserving your budget.
The MetricWorks Team