Today represents a major milestone in our mission to make the lives of marketers much easier. Following an extensive and highly successful beta program, we are proud to announce that our incremental measurement solution, Polaris, is now live. Thank you to our...
iOS14 has certainly provided us an opportunity to re-examine last touch and how well it delivers truth in user acquisition.  The cold, hard truth is that last touch doesn’t deliver truth and it is an entrenched approach to which mobile marketers have become...
Here are my thoughts regarding John Koetsier’s Aug 7th article in Forbes: First, I am assuming that the Apple Advertising opt-out setting (shown above) refers to Apple as an ad network and publisher. The verbiage in the screenshot mentions “Apple’s...
Embracing Change The mobile advertising industry has always been a dynamic one that has attracted brilliant minds to embrace its constant change and bring to life businesses that wrestled with the messiness of advertising data to deliver increasing value as they...
We realize that as an advertiser, you are facing a great deal of uncertainty due to Apple’s announcement about iOS14 and IDFA. First, as the provider of the leading UA automation & LTV prediction engine for mobile gaming, we want to reassure you that we’re...
