Introducing Polaris: your true north measurement for the post-IDFA storm

Polaris: true north measurement in the post-IDFA storm.
March 16, 2021

Today represents a major milestone in our mission to make the lives of marketers much easier.  Following an extensive and highly successful beta program, we are proud to announce that our incremental measurement solution, Polaris, is now live.  Thank you to our clients, partners, advisors and our dedicated team who made this possible.  Polaris is the perfect measurement solution for the post-IDFA storm as it does NOT need IDFA or GAID.  Just like the star after which it is named, Polaris will serve as the true north for marketers when the lights go out soon with iOS14.5. Polaris will allow gaming studios to utilize incrementality to deliver daily measurement, all at the same granularity that you have always relied upon to make informed marketing decisions.  To learn more, submit a demo request or visit our Polaris product page.

Not only does Polaris help resolve your post-IDFA challenges, it is designed to help you achieve true marketing effectiveness. Contact us today to hear:

  • How Polaris is a ready-to-use, turnkey, drop-in replacement for last touch
  • How Polaris involves zero change to your marketing or UA processes
  • How you can take advantage of special Polaris subscription deals to get you started quickly even before IDFA deprecates

Reliable measurement is the cornerstone of decision making and our team has worked tirelessly to deliver a solution that will future-proof your UA (without needing IDFA or GAID), and provide true incremental measurement that allows you to dramatically increase the effectiveness of your budget. In case you missed it earlier, here’s a link to our What Is Incrementality? deck.

We have also put together amazing subscription deals that allow you to commence with incremental measurement even before IDFA finally deprecates. Rather than waiting for the inevitable chaos, Polaris will allow you to seamlessly transition from the outdated systems of today into the new world of measurement truth and accuracy from Day One of the post-IDFA storm.

Submit a demo request to hear about the powerful features of Polaris including that it does NOT need IDFA or GAID and can still provide you the following favorite KPIs, DAILY, in incremental form at the source by country level:

  1. Revenue
  2. Installs
  3. ROAS
  4. LTV
  5. Retention
  6. Any other KPI we have data for that matters to your team.

The world is quickly approaching a watershed moment. Do you have the right measurement for the post-IDFA storm?  

Best,

Brian
CEO of MetricWorks

 

 

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