Measurement explained by Mike Thomas through a Golden State Warriors basketball analogy – TL;DR: Last touch attribution ignores direct causation of factors that contribute to successful conversion. MMM offers a more complete understanding of all contributing...
MetricWorks enters into strategic partnership and establishes joint venture with UNICORN to provide unified measurement in Japan In recent years, as ad technology has evolved and advertising contact points have become more complex, it has become difficult to...
Since we are seeing severe impacts around privacy and the ability to measure, we decided to put together a five-part series, together with our friends at GameMakers, to help advertisers really understand the measurement crisis, and explore the different tools and...
Embracing Change We often get questions about how we built our unified measurement platform, Polaris. We thought that it would be helpful to share our thinking in this blog post. The mobile advertising industry has always been a dynamic one that has attracted...
All apps are in violation of the GDPR/French DPA if they meet the following criteria:a. Have European usersb. Use an MMP SDKc. Either: i. Are fingerprinting on iOS for users who do not consent to ATT (collecting data after an opt-out) ii. Have any Android...
