Since we are seeing severe impacts around privacy and the ability to measure, we decided to put together a five-part series, together with our friends at GameMakers, to help advertisers really understand the measurement crisis, and explore the different tools and...
Embracing Change We often get questions about how we built our unified measurement platform, Polaris. We thought that it would be helpful to share our thinking in this blog post. The mobile advertising industry has always been a dynamic one that has attracted...
All apps are in violation of the GDPR/French DPA if they meet the following criteria:a. Have European usersb. Use an MMP SDKc. Either: i. Are fingerprinting on iOS for users who do not consent to ATT (collecting data after an opt-out) ii. Have any Android...
