Exactly one year ago, we publicly launched Polaris on VentureBeat (thanks again, Dean Takahashi). At the time, it was the first of its kind: a measurement product pairing media mix modeling (MMM) and geo lift experiments to provide incrementality performance metrics...
Today represents a major milestone in our mission to make the lives of marketers much easier. Following an extensive and highly successful beta program, we are proud to announce that our incremental measurement solution, Polaris, is now live. Thank you to our...
I’ve seen some folks contend that even though Apple’s latest language is more clear than ever, the phrase “uniquely identifying” means that fingerprinting must be 100% accurate to result in a ban. Such an interpretation is only possible if you...
Thank you to Mobile Presence’s Peggy Anne Salz (noted author, analyst, content marketing strategist, and frequent Forbes contributor)Â for interviewing our CEO, Brian Krebs on the positive aspects of the IDFA deprecation including our new measurement solution...
You wouldn’t be blamed for not paying close attention to LAT rates over the last week since iOS 14 launched. We were all told that life can continue as normal until early next year. With that, a huge collective sigh of relief was exhaled in unison and the mobile...
