Thank you to Mobile Presence’s Peggy Anne Salz (noted author, analyst, content marketing strategist, and frequent Forbes contributor) for interviewing our CEO, Brian Krebs on the positive aspects of the IDFA deprecation including our new measurement solution for the post-IDFA world. See podcast link below.
Here’s a quick summary of the podcast:
With IDFA, marketers will no longer be able to attribute post-install activity, including revenue, directly to a campaign or publisher app. And that means marketers will be in the dark and unable to evaluate important metrics, including retention, DAUs, LTV, and ROAS at the campaign or publisher app levels. Or will they? Not if they harness a “top-down” solution that algorithmically attributes post-install activity to campaigns. You can listen to the full podcast below or on the Mobile Presence site.
Submit a meeting request below to get any questions answered or to get feedback on your testing plan for post-IDFA measurement. Remember to:
- Upgrade your SDKs as soon as possible.
- Stay in touch with the vendors who haven’t yet provided an iOS 14 update.
- Continue to be vigilant during this 3+ month IDFA deprecation reprieve.
- Test thoroughly. The winners will be those that evaluate and adopt the solutions of the future while everyone else is still exhaling.