Unfortunately, complexity is no stranger to mobile UA teams. Every week, they have to contend with large data sets that have to be assembled from disparate sources to then sift and analyze the data and coordinate numerous campaigns that involve a broad mix of ad...
Thanks Joe Kim for posting the great article about the death of performance marketing. We certainly agree that things are changing rapidly in performance marketing/user acquisition but think that it is far from dead. It is actually going through a metamorphosis. For...
You have probably heard all the buzz about UA automation and are trying to determine the best path forward for your business. As Eric Seufert outlines in his MDM article, The Five Levels of Digital Marketing Automation, UA automation is the ambition of many UA teams...
Our partner, AppsFlyer recently released their latest performance index. Please check it out if you haven’t already. As always, the index is packed with interesting insights but the one that caught our attention and should certainly catch yours is what many have...
It is really challenging to consistently make UA decisions without the effect of human emotion. However, we have found in the field that managing human emotions and employing a disciplined data-driven UA approach is the best way to mitigate your UA risk. No need...
