Measurement explained by Mike Thomas through a Golden State Warriors basketball analogy – TL;DR: Last touch attribution ignores direct causation of factors that contribute to successful conversion. MMM offers a more complete understanding of all contributing...
Since we are seeing severe impacts around privacy and the ability to measure, we decided to put together a five-part series, together with our friends at GameMakers, to help advertisers really understand the measurement crisis, and explore the different tools and...
Embracing Change We often get questions about how we built our unified measurement platform, Polaris. We thought that it would be helpful to share our thinking in this blog post. The mobile advertising industry has always been a dynamic one that has attracted...
Thank you VentureBeat and Dean Takahashi for covering our launch of MMP 2.0 (Polaris) and how it closes the three value gaps (poor accuracy, lack of privacy-safety, and limited measurement scope) in last touch MMPs (MMP 1.0) to deliver superior performance. We are...
Since our Jan 24th blog post, we continue to receive a number of questions about privacy violations in Europe and the impact on measurement. So here’s a short video by our CEO, Brian Krebs, that clearly describes Europe’s impending crackdown on measurement...
