Polaris Turns One!

Polaris Turns One!

Exactly one year ago, we publicly launched Polaris on VentureBeat (thanks again, Dean Takahashi). At the time, it was the first of its kind: a measurement product pairing media mix modeling (MMM) and geo lift experiments to provide incrementality performance metrics...
How does incrementality enhance UA prediction and optimization?

How does incrementality enhance UA prediction and optimization?

When COVID-19 hit the world, digitalization skyrocketed. People had to find new ways to communicate, be entertained, and live their life from home. Brands also had to find new ways to survive, grow and interact with their customers. Just like that, the number of apps...
Get Your 2022 Off To The Right Start!

Get Your 2022 Off To The Right Start!

In the spirit of ushering in the New Year by trying new things to better ourselves, here is some info about how incrementality measurement can get you off to the right start and give you an edge: 1) If you are just hearing about incrementality and wondering what all...
Video: How To Apply MMM To Mobile Apps

Video: How To Apply MMM To Mobile Apps

After our Jan 26th post, we continue to receive a number of questions about privacy violations in Europe and the impact on measurement. So here’s a short video by our CEO, Brian Krebs, that clearly describes Europe’s impending crackdown on measurement and...