Since we are seeing severe impacts around privacy and the ability to measure, we decided to put together a five-part series, together with our friends at GameMakers, to help advertisers really understand the measurement crisis, and explore the different tools and...
Today represents a major milestone in our mission to make the lives of marketers much easier. Following an extensive and highly successful beta program, we are proud to announce that our incremental measurement solution, Polaris, is now live. Thank you to our...
This was one of the key take-aways from an informative webinar hosted today by Tinuiti, with guests from Liftoff and AppsFlyer. As Liz Emery, Snr. Director of Mobile Strategy at Tinuiti put it, “We work as if the date [for iOS14] is tomorrow”. The...
That is according to a survey (Apple, IDFA and iOS14: New Challenges, New Opportunities for Marketers) recently conducted by AppsFlyer and MMA Global. The low confidence in SKAdNetwork is primarily due to its lack of measurement granularity. Of course, this isn’t a...
Our partner, AppsFlyer recently released their latest performance index. Please check it out if you haven’t already. As always, the index is packed with interesting insights but the one that caught our attention and should certainly catch yours is what many have...
![Work as if the date [for iOS14] is tomorrow.](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1080,h_675/https://www.metric.works/wp-content/uploads/2021/01/webinar_intuiti-1080x675.png)
