When COVID-19 hit the world, digitalization skyrocketed. People had to find new ways to communicate, be entertained, and live their life from home. Brands also had to find new ways to survive, grow and interact with their customers. Just like that, the number of apps...
In the spirit of ushering in the New Year by trying new things to better ourselves, here is some info about how incrementality measurement can get you off to the right start and give you an edge: 1) If you are just hearing about incrementality and wondering what all...
After our Jan 26th post, we continue to receive a number of questions about privacy violations in Europe and the impact on measurement. So here’s a short video by our CEO, Brian Krebs, that clearly describes Europe’s impending crackdown on measurement and...
It’s been almost two months since Apple enforced the IDFA depreciation and the ATT framework through iOS 14.5. Advertisers are freaking out about the loss of attribution data for their paid media investments. Basically, all iOS numbers are looking bad and every paid...
By now, you would have certainly encountered the deficiencies and frustration of last touch, and SKAdNetwork in particular. While the scars from those encounters make for great conversation starters, they are also important reminders that it is time to embrace...
