MMP 2.0 Launch At MAU

MMP 2.0 Launch At MAU

Following our VentureBeat launch by Dean Takahashi of MMP 2.0 (Polaris), we got to launch Polaris at one of the best mobile industry shows, MAU Vegas on May 23rd! The reception was fantastic as mobile marketers are desperate for a measurement solution that closes the...
MMP 2.0 Is Here And You Can Start For Free

MMP 2.0 Is Here And You Can Start For Free

Thank you VentureBeat and Dean Takahashi for covering our launch of MMP 2.0 (Polaris) and how it closes the three value gaps (poor accuracy, lack of privacy-safety, and limited measurement scope) in last touch MMPs (MMP 1.0) to deliver superior performance. We are...
How does incrementality enhance UA prediction and optimization?

How does incrementality enhance UA prediction and optimization?

When COVID-19 hit the world, digitalization skyrocketed. People had to find new ways to communicate, be entertained, and live their life from home. Brands also had to find new ways to survive, grow and interact with their customers. Just like that, the number of apps...
Why do you need an incrementality MMP?

Why do you need an incrementality MMP?

By now, you would have certainly encountered the deficiencies and frustration of last touch, and SKAdNetwork in particular.  While the scars from those encounters make for great conversation starters, they are also important reminders that it is time to embrace...
Day 1 of iOS14.5

Day 1 of iOS14.5

Well, iOS14.5 finally released yesterday.  Day 1 has been filled with surprise, confusion, frustration and doubt.  We’ve heard from UA leaders around the globe about how difficult and frustrating Day 1 has been due to the lack of preparedness across the...