Exactly one year ago, we publicly launched Polaris on VentureBeat (thanks again, Dean Takahashi). At the time, it was the first of its kind: a measurement product pairing media mix modeling (MMM) and geo lift experiments to provide incrementality performance metrics...
When COVID-19 hit the world, digitalization skyrocketed. People had to find new ways to communicate, be entertained, and live their life from home. Brands also had to find new ways to survive, grow and interact with their customers. Just like that, the number of apps...
After our Jan 26th post, we continue to receive a number of questions about privacy violations in Europe and the impact on measurement. So here’s a short video by our CEO, Brian Krebs, that clearly describes Europe’s impending crackdown on measurement and...
This past year was challenging on so many levels and filled with constant doubt that each of us felt at both a personal and professional level. Apple certainly didn’t make things easy on us. Indeed, this was the year that Apple decided to challenge all of us in the...
It’s been almost two months since Apple enforced the IDFA depreciation and the ATT framework through iOS 14.5. Advertisers are freaking out about the loss of attribution data for their paid media investments. Basically, all iOS numbers are looking bad and every paid...
