Thank you VentureBeat and Dean Takahashi for covering our launch of MMP 2.0 (Polaris) and how it closes the three value gaps (poor accuracy, lack of privacy-safety, and limited measurement scope) in last touch MMPs (MMP 1.0) to deliver superior performance. We are...
Since our Jan 24th blog post, we continue to receive a number of questions about privacy violations in Europe and the impact on measurement. So here’s a short video by our CEO, Brian Krebs, that clearly describes Europe’s impending crackdown on measurement...
All apps are in violation of the GDPR/French DPA if they meet the following criteria:a. Have European usersb. Use an MMP SDKc. Either: i. Are fingerprinting on iOS for users who do not consent to ATT (collecting data after an opt-out) ii. Have any Android...
Vibe.co and MetricWorks are teaming up to make it easy for marketers to launch CTV campaigns with accurate incrementality measurement. Recent years have seen a dramatic increase in global viewers moving from linear TV to CTV streaming services. This trend has...
The cord-cutter revolution has seen over 128M+ US viewers transition to watching TV via streaming services, representing 63% of all US TV viewing time. Because CTVs are by definition connected to the internet, this astonishing shift in consumer behavior has created a...