Measurement Explained Through Basketball

Measurement Explained Through Basketball

Measurement explained by Mike Thomas through a Golden State Warriors basketball analogy  РTL;DR: Last touch attribution ignores direct causation of factors that contribute to successful conversion. MMM offers a more complete understanding of all contributing...
MetricWorks Forms Strategic Partnership With UNICORN In Japan

MetricWorks Forms Strategic Partnership With UNICORN In Japan

MetricWorks enters into strategic partnership and establishes joint venture with UNICORN to provide unified measurement in Japan In recent years, as ad technology has evolved and advertising contact points have become more complex, it has become difficult to...
State Of Measurement In A Privacy-First World

State Of Measurement In A Privacy-First World

Since we are seeing severe impacts around privacy and the ability to measure, we decided to put together a five-part series, together with our friends at GameMakers, to help advertisers really understand the measurement crisis, and explore the different tools and...
Whitepaper: The Evolution Of Measurement

Whitepaper: The Evolution Of Measurement

Embracing Change We often get questions about how we built our unified measurement platform, Polaris. We thought that it would be helpful to share our thinking in this blog post. The mobile advertising industry has always been a dynamic one that has attracted...
MMP 2.0 Launch At MAU

MMP 2.0 Launch At MAU

Following our VentureBeat launch by Dean Takahashi of MMP 2.0 (Polaris), we got to launch Polaris at one of the best mobile industry shows, MAU Vegas on May 23rd! The reception was fantastic as mobile marketers are desperate for a measurement solution that closes the...