Following our VentureBeat launch by Dean Takahashi of MMP 2.0 (Polaris), we got to launch Polaris at one of the best mobile industry shows, MAU Vegas on May 23rd! The reception was fantastic as mobile marketers are desperate for a measurement solution that closes the...
Our partner, AppsFlyer recently released their latest performance index. Please check it out if you haven’t already. As always, the index is packed with interesting insights but the one that caught our attention and should certainly catch yours is what many have...
It is really challenging to consistently make UA decisions without the effect of human emotion. However, we have found in the field that managing human emotions and employing a disciplined data-driven UA approach is the best way to mitigate your UA risk. No need...
We are excited to announce that Target Circle’s mobile division has now been rebranded to MetricWorks! There are a few reasons for our rebranding but the most important is to streamline our product portfolio to strengthen our focus on properly serving the mobile...
 Scaling UA across multiple ad channels is challenging! However, fortunately for you, our mission is to make it easy for UA teams to leverage automation and AI to overcome their scaling challenges. To accomplish this, we built a feature-rich platform, the UA...
