Today represents a major milestone in our mission to make the lives of marketers much easier. Following an extensive and highly successful beta program, we are proud to announce that our incremental measurement solution, Polaris, is now live. Thank you to our...
Here are my thoughts regarding John Koetsier’s Aug 7th article in Forbes: First, I am assuming that the Apple Advertising opt-out setting (shown above) refers to Apple as an ad network and publisher. The verbiage in the screenshot mentions “Apple’s...
Embracing Change The mobile advertising industry has always been a dynamic one that has attracted brilliant minds to embrace its constant change and bring to life businesses that wrestled with the messiness of advertising data to deliver increasing value as they...
We realize that as an advertiser, you are facing a great deal of uncertainty due to Apple’s announcement about iOS14 and IDFA. First, as the provider of the leading UA automation & LTV prediction engine for mobile gaming, we want to reassure you that we’re...
You have probably seen a lot of buzz lately about automation in mobile user acquisition.  So we teamed up with Gamesforum to explore this topic deeper with some of the best mobile gaming UA leaders from top companies like EA (Electronic Arts), Luna Labs and Hyper...
