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Why do you need an incrementality MMP?

Why do you need an incrementality MMP?

By now, you would have certainly encountered the deficiencies and frustration of last touch, and SKAdNetwork in particular.  While the scars from...

Day 1 of iOS14.5

Day 1 of iOS14.5

Well, iOS14.5 finally released yesterday.  Day 1 has been filled with surprise, confusion, frustration and doubt.  We've heard from UA leaders...

T-6 days from iOS14.5

T-6 days from iOS14.5

Apple finally dropped a hint about iOS14.5 yesterday as part of a group of product announcements.  If Apple's fine print for AirTag is to be...

Incrementality & Truth In UA

Incrementality & Truth In UA

iOS14 has certainly provided us an opportunity to re-examine last touch and how well it delivers truth in user acquisition.   The cold, hard truth...

What Is Incrementality?

What Is Incrementality?

How do you know if your mobile marketing is effective? Well, the best way to ensure that is by adopting incremental measurement. View our SlideShare...

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