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Meet Us At MAU Vegas

Meet Us At MAU Vegas

Well, it is finally the week of MAU and we are excited to meet you in Vegas! MetricWorks is proud to be a Gold Sponsor of MAU Vegas. There are many...

Polaris Turns One!

Polaris Turns One!

Exactly one year ago, we publicly launched Polaris on VentureBeat (thanks again, Dean Takahashi). At the time, it was the first of its kind: a...

Get Your 2022 Off To The Right Start!

Get Your 2022 Off To The Right Start!

In the spirit of ushering in the New Year by trying new things to better ourselves, here is some info about how incrementality measurement can get...

Video: How To Apply MMM To Mobile Apps

Video: How To Apply MMM To Mobile Apps

While there seems to be considerable confusion out there about MMM (Media Mix Modelling), it is actually very relevant and applicable to mobile app...

Why do you need an incrementality MMP?

Why do you need an incrementality MMP?

By now, you would have certainly encountered the deficiencies and frustration of last touch, and SKAdNetwork in particular.  While the scars from...

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