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Video: How To Apply MMM To Mobile Apps

Video: How To Apply MMM To Mobile Apps

While there seems to be considerable confusion out there about MMM (Media Mix Modelling), it is actually very relevant and applicable to mobile app...

Why do you need an incrementality MMP?

Why do you need an incrementality MMP?

By now, you would have certainly encountered the deficiencies and frustration of last touch, and SKAdNetwork in particular.  While the scars from...

Day 1 of iOS14.5

Day 1 of iOS14.5

Well, iOS14.5 finally released yesterday.  Day 1 has been filled with surprise, confusion, frustration and doubt.  We've heard from UA leaders...

T-6 days from iOS14.5

T-6 days from iOS14.5

Apple finally dropped a hint about iOS14.5 yesterday as part of a group of product announcements.  If Apple's fine print for AirTag is to be...

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