Blog
Polaris Turns One!
Exactly one year ago, we publicly launched Polaris on VentureBeat (thanks again, Dean Takahashi). At the time, it was the first of its kind: a...
How does incrementality enhance UA prediction and optimization?
When COVID-19 hit the world, digitalization skyrocketed. People had to find new ways to communicate, be entertained, and live their life from home....
Get Your 2022 Off To The Right Start!
In the spirit of ushering in the New Year by trying new things to better ourselves, here is some info about how incrementality measurement can get...
Video: How To Apply MMM To Mobile Apps
While there seems to be considerable confusion out there about MMM (Media Mix Modelling), it is actually very relevant and applicable to mobile app...
Guest Blog: Thoughts on the shift in measurement from a practising UA professional (By Claire Rozain)
This past year was challenging on so many levels and filled with constant doubt that each of us felt at both a personal and professional level....
Guest Blog: UA Adaptation in the post-IDFA world (By Hagop Hagopian)
It’s been almost two months since Apple enforced the IDFA depreciation and the ATT framework through iOS 14.5. Advertisers are freaking out about...
Why do you need an incrementality MMP?
By now, you would have certainly encountered the deficiencies and frustration of last touch, and SKAdNetwork in particular. While the scars from...
SKAdNetwork Is Not Enough. Add Polaris Incrementality Measurement.
By now, you should have realized that SKAdNetwork is not enough for true marketing effectiveness! There is a clear gaping hole in your measurement...
Day 1 of iOS14.5
Well, iOS14.5 finally released yesterday. Day 1 has been filled with surprise, confusion, frustration and doubt. We've heard from UA leaders...