Blog
Video: How To Apply MMM To Mobile Apps
While there seems to be considerable confusion out there about MMM (Media Mix Modelling), it is actually very relevant and applicable to mobile app...
Guest Blog: Thoughts on the shift in measurement from a practising UA professional (By Claire Rozain)
This past year was challenging on so many levels and filled with constant doubt that each of us felt at both a personal and professional level....
Guest Blog: UA Adaptation in the post-IDFA world (By Hagop Hagopian)
It’s been almost two months since Apple enforced the IDFA depreciation and the ATT framework through iOS 14.5. Advertisers are freaking out about...
Why do you need an incrementality MMP?
By now, you would have certainly encountered the deficiencies and frustration of last touch, and SKAdNetwork in particular. While the scars from...
SKAdNetwork Is Not Enough. Add Polaris Incrementality Measurement.
By now, you should have realized that SKAdNetwork is not enough for true marketing effectiveness! There is a clear gaping hole in your measurement...
Day 1 of iOS14.5
Well, iOS14.5 finally released yesterday. Day 1 has been filled with surprise, confusion, frustration and doubt. We've heard from UA leaders...
T-6 days from iOS14.5
Apple finally dropped a hint about iOS14.5 yesterday as part of a group of product announcements. If Apple's fine print for AirTag is to be...
Post-IDFA Incrementality With Brian Krebs & Upptic
We're excited to share the latest Upptic podcast with our CEO, Brian Krebs as their guest. Brian discusses "Incrementality in the Post-IDFA Era"...
Introducing Polaris: your true north measurement for the post-IDFA storm
Today represents a major milestone in our mission to make the lives of marketers much easier. Following an extensive and highly successful beta...