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Incrementality & Truth In UA

Incrementality & Truth In UA

iOS14 has certainly provided us an opportunity to re-examine last touch and how well it delivers truth in user acquisition.   The cold, hard truth...

What Is Incrementality?

What Is Incrementality?

How do you know if your mobile marketing is effective? Well, the best way to ensure that is by adopting incremental measurement. View our SlideShare...

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