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Get Your 2022 Off To The Right Start!

Get Your 2022 Off To The Right Start!

In the spirit of ushering in the New Year by trying new things to better ourselves, here is some info about how incrementality measurement can get...

Video: How To Apply MMM To Mobile Apps

Video: How To Apply MMM To Mobile Apps

After our Jan 26th post, we continue to receive a number of questions about privacy violations in Europe and the impact on measurement. So here's a...

Why do you need an incrementality MMP?

Why do you need an incrementality MMP?

By now, you would have certainly encountered the deficiencies and frustration of last touch, and SKAdNetwork in particular.  While the scars from...

Day 1 of iOS14.5

Day 1 of iOS14.5

Well, iOS14.5 finally released yesterday.  Day 1 has been filled with surprise, confusion, frustration and doubt.  We've heard from UA leaders...

T-6 days from iOS14.5

T-6 days from iOS14.5

Apple finally dropped a hint about iOS14.5 yesterday as part of a group of product announcements.  If Apple's fine print for AirTag is to be...

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