Blog
T-6 days from iOS14.5
Apple finally dropped a hint about iOS14.5 yesterday as part of a group of product announcements. If Apple's fine print for AirTag is to be...
Post-IDFA Incrementality With Brian Krebs & Upptic
We're excited to share the latest Upptic podcast with our CEO, Brian Krebs as their guest. Brian discusses "Incrementality in the Post-IDFA...
Introducing Polaris: your true north measurement for the post-IDFA storm
Today represents a major milestone in our mission to make the lives of marketers much easier. Following an extensive and highly successful beta...
Incrementality & Truth In UA
iOS14 has certainly provided us an opportunity to re-examine last touch and how well it delivers truth in user acquisition.  The cold, hard truth...
What Is Incrementality?
How do you know if your mobile marketing is effective? Well, the best way to ensure that is by adopting incremental measurement. View our SlideShare...
Fingerprinting is dead. What’s your next move?
I've seen some folks contend that even though Apple's latest language is more clear than ever, the phrase "uniquely identifying" means that...
![Work as if the date [for iOS14] is tomorrow.](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_400,h_250/https://www.metric.works/wp-content/uploads/2021/01/webinar_intuiti-400x250.png)
Work as if the date [for iOS14] is tomorrow.
This was one of the key take-aways from an informative webinar hosted today by Tinuiti, with guests from Liftoff and AppsFlyer. As Liz Emery, Snr....
Are you part of the 75% that are NOT prepared for iOS14/IDFA updates?
According to a recent poll on an interesting webinar by JoyPac, 75% of respondents said that they are NOT well enough prepared for IDFA changes. The...
Video: How to use econometric models to supplement SKAdNetwork for mobile measurement
Marketers & Data Scientists: Rather than hoping for the best outcome with the limited SKAdNetwork, why not try out a superior measurement...