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Dec 8, 2020

Marketers & Data Scientists: Rather than hoping for the best outcome with the limited SKAdNetwork, why not try out a superior measurement...

Dec 1, 2020

Thanks to Shamanth Rao (CEO of Rocketship HQ) for hosting MetricWorks' CEO, Brian Krebs on The Mobile User Acquisition Show and thanks to Anthony...

Nov 19, 2020

That is according to a survey (Apple, IDFA and iOS14: New Challenges, New Opportunities for Marketers) recently conducted by AppsFlyer and MMA...

Nov 11, 2020

If your plan for post-IDFA measurement is built solely on getting the most out of SKAdNetwork, then you are unfortunately going to be in serious...

Oct 28, 2020

With the deprecation of IDFA, there will be a shift from a single truth to several signals. We explore this topic in our Conversations With UA...

Oct 21, 2020

Thanks to Peggy Anne Salz and John Koetsier for hosting our CEO, Brian Krebs on their Retention Masterclass show last week. As always, it was a...

Oct 16, 2020

When the lights go out with the deprecation of IDFA, you will lose marketing visibility that is critical for your decision-making.Â The good news...

Oct 14, 2020

Yes, we all know that SKAdNetwork is not enough for successful measurement. Across our numerous conversations with clients, there is widespread...

Sep 25, 2020

Thank you to Mobile Presence's Peggy Anne Salz (noted author, analyst, content marketing strategist, and frequent Forbes contributor)Â for...