Podcast: How to use econometric models to supplement SKAdNetwork for mobile measurement in iOS 14

December 1, 2020

Thanks to Shamanth Rao (CEO of Rocketship HQ) for hosting MetricWorks’ CEO, Brian Krebs on The Mobile User Acquisition Show and thanks to Anthony Cross (Fmr. VP of UA, Data Science & Product at Big Fish Games) for participating in the conversation.  It is an informative podcast explaining why SKAdNetwork is NOT enough for successful post-IDFA measurement and describes how one can easily supplement SKAdNetwork with econometric modeling and interrupted time series (ITS) to arrive at a robust future-proof measurement apparatus. MetricWorks’ measurement solution makes it easy for you to accomplish this.   It requires really low effort on your part. We invite you to test drive it for FREE. 

Retention Masterclass By John Koetsier & Peggy Salz

Measurement granularity is a major gap within SKAdNetwork and we’re glad to see The Mobile User Acquisition Show draw attention to this major issue. Our top-down incrementality measurement solution which can co-exist with SKAdNetwork, offers a comprehensive, granular and accurate alternative that addresses the following glaring issues with SKAdNetwork:

  1. SKAdNetwork will leave marketers with only 100 campaign IDs of granularity
  2. It does NOT offer a way to cohort KPIs by install date
  3. Critical post-install performance KPIs that are foundational to your mobile growth strategy today like retention, revenue, LTV, and ROAS, will disappear and be replaced by a single conversion value with its own significant limitations.

Does your measurement plan address the above gaps?  Time is running out and the competition is breathing down your neck. Why not make sure your post-IDFA measurement plan is foolproof?  Contact us today to discuss how our measurement solution can put you in a stronger position post-IDFA.

Instead of focusing on “fingerprinting” or probabilistic modeling which Apple has already stated in their current terms will NOT be allowed, apply your precious cycles to quickly testing our top-down incremental approach which is the ONLY future-proof measurement solution available today.  

You can listen to the full podcast on iTunes or view the episode notes at The Mobile User Acquisition Show.  Please submit your questions below.  We look forward to answering them and making the future of your measurement brighter!

Got questions for MetricWorks? We have answers.

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