Blog
Why Are LAT Rates Skyrocketing Before IDFA Deprecation?
You wouldn't be blamed for not paying close attention to LAT rates over the last week since iOS 14 launched. We were all told that life can continue...
Could Opt-Out Be Apple’s Big Leg Up?
Here are my thoughts regarding John Koetsier’s Aug 7th article in Forbes: First, I am assuming that the Apple Advertising opt-out setting (shown...
[White Paper] iOS 14 – The Catalyst For The Evolution of Measurement
Embracing Change The mobile advertising industry has always been a dynamic one that has attracted brilliant minds to embrace its constant change and...
Ready For IDFA Deprecation? You Can Count On Us To Help.
We realize that as an advertiser, you are facing a great deal of uncertainty due to Apple’s announcement about iOS14 and IDFA. First, as the...
Free Recorded Webinar: UA Automation In Mobile Games
You have probably seen a lot of buzz lately about automation in mobile user acquisition.  So we teamed up with Gamesforum to explore this topic...
Sign Up For A Free Webinar: UA Automation In Mobile Games (June 9th)
There has certainly been a lot of buzz lately about automation in mobile user acquisition.  So we thought it would be a good idea to explore this...
Reduce Your UA Complexity With Automation
Unfortunately, complexity is no stranger to mobile UA teams. Every week, they have to contend with large data sets that have to be assembled from...
Rapid Change In UA Presents New Opportunities for Scaling Via Automation
Thanks Joe Kim for posting the great article about the death of performance marketing. We certainly agree that things are changing rapidly in...
UA Automation: Reality vs Hype
You have probably heard all the buzz about UA automation and are trying to determine the best path forward for your business. As Eric Seufert...