Post-IDFA Incrementality With Brian Krebs & Upptic

April 16, 2021

We’re excited to share the latest Upptic podcast with our CEO, Brian Krebs as their guest.  Brian discusses “Incrementality in the Post-IDFA Era” with Xander Agosta and Warren Woodward. Thanks Upptic for inviting Brian and addressing this important topic!  Visit the Upptic blog to hear the full podcast as well as other podcasts on relevant mobile marketing topics. In this podcast, you will learn:

  • What is incrementality and how it overcomes the limitations of last touch?
  • How does our incrementality measurement solution, Polaris help a growth/marketing team realize true marketing effectiveness?
  • What level of granularity can be enjoyed via incrementality?

Podcast Summary:
We go on deep dive into incrementality in the mobile marketing context and how it can be used as an alternative or to supplement traditional last-touch attribution. We also discuss how it is more reliable, but less certain then last-touch attribution and how the MetricWorks’ product, Polaris, offers a top-down measurement alternative for the post-IDFA era. Also, Epic Games is making epic bets on the metaverse, and is hypercasual gaming in decline?  You can find the full Upptic podcast here

Now that IDFA will be deprecating really soon, it is time to adopt a new form of measurement, namely, incrementality to understand the true value of your media spend. The take-away is that iOS14 can actually be the driver to pursue a new opportunity in the form of measurement that is grounded in data science and most importantly, in truth.

Submit your questions below. You can also request a demo to learn more about MetricWorks incremental measurement solution, Polaris that is a ready-to-use, turnkey, drop-in replacement for last touch. It involves no change to your marketing or UA processes.  We look forward to helping you ensure that your marketing is truly effective in the post-IDFA era.


The MetricWorks Team

Got questions for MetricWorks? We have answers.

Related Posts

Get Your 2022 Off To The Right Start!

Get Your 2022 Off To The Right Start!

In the spirit of ushering in the New Year by trying new things to better ourselves, here is some info about how incrementality measurement can get you off to the right start and give you an edge: 1) If you are just hearing about incrementality and wondering what all...

Video: How To Apply MMM To Mobile Apps

Video: How To Apply MMM To Mobile Apps

While there seems to be considerable confusion out there about MMM (Media Mix Modelling), it is actually very relevant and applicable to mobile app marketing.  To hear more about how to apply MMM to mobile apps, and why MMM can be more easily applied to mobile apps...

Share This