You have probably heard all the buzz about UA automation and are trying to determine the best path forward for your business. As Eric Seufert outlines in his MDM article, The Five Levels of Digital Marketing Automation, UA automation is the ambition of many UA teams...
It is really challenging to consistently make UA decisions without the effect of human emotion. However, we have found in the field that managing human emotions and employing a disciplined data-driven UA approach is the best way to mitigate your UA risk. No need...
We are excited to announce that Target Circle’s mobile division has now been rebranded to MetricWorks! There are a few reasons for our rebranding but the most important is to streamline our product portfolio to strengthen our focus on properly serving the mobile...
 Scaling UA across multiple ad channels is challenging! However, fortunately for you, our mission is to make it easy for UA teams to leverage automation and AI to overcome their scaling challenges. To accomplish this, we built a feature-rich platform, the UA...
