Thank you VentureBeat and Dean Takahashi for covering our launch of MMP 2.0 (Polaris) and how it closes the three value gaps (poor accuracy, lack of privacy-safety, and limited measurement scope) in last touch MMPs (MMP 1.0) to deliver superior performance. We are...
The cord-cutter revolution has seen over 128M+ US viewers transition to watching TV via streaming services, representing 63% of all US TV viewing time. Because CTVs are by definition connected to the internet, this astonishing shift in consumer behavior has created a...
Exactly one year ago, we publicly launched Polaris on VentureBeat (thanks again, Dean Takahashi). At the time, it was the first of its kind: a measurement product pairing media mix modeling (MMM) and geo lift experiments to provide incrementality performance metrics...
When COVID-19 hit the world, digitalization skyrocketed. People had to find new ways to communicate, be entertained, and live their life from home. Brands also had to find new ways to survive, grow and interact with their customers. Just like that, the number of apps...
After our Jan 26th post, we continue to receive a number of questions about privacy violations in Europe and the impact on measurement. So here’s a short video by our CEO, Brian Krebs, that clearly describes Europe’s impending crackdown on measurement and...