If your plan for post-IDFA measurement is built solely on getting the most out of SKAdNetwork, then you are unfortunately going to be in serious trouble.  One of the leading mobile analysts, Peggy Anne Salz described our CEO, Brian Krebs as being “on a mission to...
Yes, we all know that SKAdNetwork is not enough for successful measurement. Across our numerous conversations with clients, there is widespread agreement that this is unfortunately true. With precious time running out before IDFA deprecation, what should you do?...
