According to a recent poll on an interesting webinar by JoyPac, 75% of respondents said that they are NOT well enough prepared for IDFA changes. The webinar hosted by Falko Böcker of JoyPac, featured Ioana Hreninciuc (GameAnalytics) and Christopher Farm (Tenjin)...
Marketers & Data Scientists: Rather than hoping for the best outcome with the limited SKAdNetwork, why not try out a superior measurement approach that is granular, accurate and incremental? Watch Anthony Cross, Shamanth M. Rao & Brian Krebs discuss...
Thanks to Shamanth Rao (CEO of Rocketship HQ) for hosting MetricWorks’ CEO, Brian Krebs on The Mobile User Acquisition Show and thanks to Anthony Cross (Fmr. VP of UA, Data Science & Product at Big Fish Games) for participating in the conversation.  It is...
That is according to a survey (Apple, IDFA and iOS14: New Challenges, New Opportunities for Marketers) recently conducted by AppsFlyer and MMA Global. The low confidence in SKAdNetwork is primarily due to its lack of measurement granularity. Of course, this isn’t a...
If your plan for post-IDFA measurement is built solely on getting the most out of SKAdNetwork, then you are unfortunately going to be in serious trouble.  One of the leading mobile analysts, Peggy Anne Salz described our CEO, Brian Krebs as being “on a mission to...
