Meet Us At MAU Vegas

Well, it is finally the week of MAU and we are excited to meet you in Vegas! MetricWorks is proud to be a Gold Sponsor of MAU Vegas. There are many opportunities to meet our team and learn how you can close the gaps in your measurement stack with our MMM-based incrementality MMP, Polaris.

For a full listing of what MetricWorks is up to at MAU, visit MetricWorks At MAU22. Here are the quick highlights.

1) Don’t miss our MAU Speaking Session with our CEO, Brian Krebs on Wed, June 8th @ 11:40am in Terrace Ballroom 152. Brian will describe “Why It Is Time To Close The Gaps In Your Measurement Stack With MMM-Based Incrementality Measurement”

2) Drop by our Booth 644 to win fantastic daily prizes! Book a time to grab a drink with us.

3) Be among the first 50 to get an exclusive peek on our webinar at the very first Incrementality Industry Report. Sign up now for this exclusive webinar and the report that will follow.

4) Get our FREE GUIDE on How Marketing Mix Modeling Can Fill the Gaps of Attribution.

Hit us up with any questions or for a demo of Polaris at demo@metric.works. See you soon at MAU! 

Video: How To Apply MMM To Mobile Apps

While there seems to be considerable confusion out there about MMM (Media Mix Modelling), it is actually very relevant and applicable to mobile app marketing.  To hear more about how to apply MMM to mobile apps, and why MMM can be more easily applied to mobile apps than to CPG companies watch this conversation between Shamanth M. Rao and Brian Krebs (CEO of MetricWorks). Full video recording available below.

Thanks again to Shamanth Rao (CEO of Rocketship HQ) for hosting MetricWorks’ CEO, Brian Krebs on The Mobile User Acquisition Show.  This is an informative episode that explains why Last Touch/SKAdNetwork is NOT enough for successful post-IDFA measurement, how MetricWorks has seen first-hand the success of media mix modelling for mobile apps, especially at levels of scale far smaller than that of most CPG brands, in which space these models have traditionally been used.  In this episode, Brian describes some of the ways in which these models are specifically applicable to mobile marketing campaigns and argues that these measurement tools are not only useful post-IDFA, but also provide distinct advantages over other measurement tools used by mobile marketers. 

MetricWorks’ own measurement solution, Polaris also makes it easy for you to enjoy these distinct advantages.   It requires really low effort on your part and we can get you started in 24 hours. No need for device IDs, migrations, extra SDKs, or heavy implementation lift. Keep your existing KPIs and marketing processes. Polaris can even do a side-by-side comparison of your incrementality data versus your last touch data. It integrates directly with your last touch MMP to pull the necessary data into a single repository along with your incrementality data. Email us today for a demo

Measurement granularity is a major gap within SKAdNetwork and we’re glad to see The Mobile User Acquisition Show draw attention to this major issue. Our incrementality MMP, Polaris which can co-exist with SKAdNetwork, offers a comprehensive, granular and accurate alternative that addresses the following glaring issues with SKAdNetwork:

  1. SKAdNetwork leaves marketers with only 100 campaign IDs of granularity
  2. It does NOT offer a way to cohort KPIs by install date
  3. Critical post-install performance KPIs that are foundational to your mobile growth strategy today like retention, revenue, LTV, and ROAS, have disappeared and been replaced by a single conversion value with its own significant limitations.

Does your measurement plan address the above gaps?  Contact us today to discuss how our measurement solution, Polaris can boost the effectiveness of your marketing and help you stay ahead of your competition.

You can also listen to the full podcast on iTunes or view the episode notes at The Mobile User Acquisition Show.  Please submit your questions below.  We look forward to answering them and making the future of your measurement brighter!

Work as if the date [for iOS14] is tomorrow.

This was one of the key take-aways from an informative webinar hosted today by Tinuiti, with guests from Liftoff and AppsFlyer.  As Liz Emery, Snr. Director of Mobile Strategy at Tinuiti put it, “We work as if the date [for iOS14] is tomorrow”.  The urgency cannot be stressed any more than this. If you don’t yet have a plan for post-IDFA measurement, then start immediately.  Stop looking for loopholes.  If you’ve not heeded the earlier warnings during 2020 from leading analysts such as John Koetsier when he said, “The IDFA is going the way of the Dodo bird.” then do it now before it is too late.  If you are not yet aware of the severe limitations of SKAdNetwork then contact us below to schedule a conversation.

Credit: Tinuiti Webinars: How IDFA Changes Will Impact All Marketers

Devices will be going dark in terms of tracking from Day 1 of IDFA deprecation. The immediate areas that will be impacted include retargeting, death of measurement in its current form, and the severely hampered SKAdNetwork becoming the de facto standard. In terms of marketing, the lights will go out! 

As Alex Dohrmann (Snr. Sales Engineer, Liftoff) reminded us, “Now is the time to get your data in place.”. MetricWorks can help you do that to keep the lights on with the ONLY future-proof measurement solution that is rich, accurate, granular and incremental. We’ll even let you test drive it for FREE

Here are a few things you should start doing today and how MetricWorks can help:

  1. If you haven’t yet, test SKAdNetwork now.
  2. Test drive our incremental measurement solution for FREE while you still have precious time before IDFA deprecation.
  3. Compare your results from parallel testing our incremental measurement solution AND SKAdNetwork to develop your post-IDFA measurement strategy.
  4. Then, look to the future and ask yourself: Do you really want to start building your long term measurement strategy after the lights have already gone out and the risk to your business is critical? Of course not. Prepare for IDFA deprecation now so that you are thriving while your competition is floundering. We can definitely help you do that.

Submit your questions below.  We look forward to answering them and making the future of your measurement brighter!

Are you part of the 75% that are NOT prepared for iOS14/IDFA updates?

According to a recent poll on an interesting webinar by JoyPac, 75% of respondents said that they are NOT well enough prepared for IDFA changes. The webinar hosted by  of JoyPac, featured Ioana Hreninciuc (GameAnalytics) and Christopher Farm () underscores “the need for more data science” and an “understanding of statistical methods” to make sense of the new signals. 

The good news is that we can help you get prepared in the short time that you have left before IDFA deprecation.  Our top-down incremental measurement is packed with these statistical methods to help you quickly get prepared for post-IDFA. The best part is that you can take it for a spin for FREE

As a reminder, measurement granularity is a major gap within SKAdNetwork and we’re glad to see JoyPac, GameAnalytics and Tenjin draw attention to this issue. Developers will need to prioritize investments in data science and statistical analysis in order to process more signals post-IDFA.  Acquiring these skill sets can be expensive. With our DSaaS (Data-Science-as-a-Service) solution, you can inexpensively and easily achieve the accurate, granular measurement that you need to successfully operate post-IDFA.  The full webinar is available below. 

Keep in mind that our top-down incrementality measurement solution which can co-exist with SKAdNetwork, offers a comprehensive, granular and accurate alternative that addresses the following glaring issues with SKAdNetwork: 

  1. SKAdNetwork will leave marketers with only 100 campaign IDs of granularity
  2. It does NOT offer a way to cohort KPIs by install date
  3. Critical post-install performance KPIs that are foundational to your mobile growth strategy today like retention, revenue, LTV, and ROAS, will disappear and be replaced by a single conversion value with its own significant limitations.

If you suspect that your measurement plan does not address the above gaps,  contact us today to discuss.  Time is running out and the competition is breathing down your neck. Our measurement solution can put you in a stronger position post-IDFA and ahead of your competition.


Please submit your questions below.  We look forward to answering them and making the future of your measurement brighter!

Video: How to use econometric models to supplement SKAdNetwork for mobile measurement

Marketers & Data Scientists: Rather than hoping for the best outcome with the limited SKAdNetwork, why not try out a superior measurement approach that is granular, accurate and incremental?  Watch Anthony CrossShamanth M. Rao & Brian Krebs discuss this approach that Shamanth describes as “what might be the smartest way to approach an inherently messy paradigm”. Full video recording available below.

Thanks again to Shamanth Rao (CEO of Rocketship HQ) for hosting MetricWorks’ CEO, Brian Krebs on The Mobile User Acquisition Show and thanks to Anthony Cross (Fmr. VP of UA, Data Science & Product at Big Fish Games) for participating in this conversation.  This is a valuable episode that explains why SKAdNetwork is NOT enough for successful post-IDFA measurement and describes how one can easily supplement SKAdNetwork with econometric modeling and interrupted time series (ITS) to arrive at a robust future-proof measurement apparatus. MetricWorks’ measurement solution makes it easy for you to accomplish this.   It requires really low effort on your part. We invite you to test drive it for FREE

Measurement granularity is a major gap within SKAdNetwork and we’re glad to see The Mobile User Acquisition Show draw attention to this major issue. Our top-down incrementality measurement solution which can co-exist with SKAdNetwork, offers a comprehensive, granular and accurate alternative that addresses the following glaring issues with SKAdNetwork:

  1. SKAdNetwork will leave marketers with only 100 campaign IDs of granularity
  2. It does NOT offer a way to cohort KPIs by install date
  3. Critical post-install performance KPIs that are foundational to your mobile growth strategy today like retention, revenue, LTV, and ROAS, will disappear and be replaced by a single conversion value with its own significant limitations.

Does your measurement plan address the above gaps?  Time is running out and the competition is breathing down your neck. Why not make sure that your post-IDFA measurement plan is foolproof?  Contact us today to discuss how our measurement solution can put you in a stronger position post-IDFA and ahead of your competition.

Instead of focusing on “fingerprinting” or probabilistic modeling which Apple has already stated in their current terms will NOT be allowed, apply your precious cycles to quickly testing our top-down incremental approach which is the ONLY future-proof measurement solution available today.  

You can also listen to the full podcast on iTunes or view the episode notes at The Mobile User Acquisition Show.  Please submit your questions below.  We look forward to answering them and making the future of your measurement brighter!

Podcast: How to use econometric models to supplement SKAdNetwork for mobile measurement in iOS 14

Thanks to Shamanth Rao (CEO of Rocketship HQ) for hosting MetricWorks’ CEO, Brian Krebs on The Mobile User Acquisition Show and thanks to Anthony Cross (Fmr. VP of UA, Data Science & Product at Big Fish Games) for participating in the conversation.  It is an informative podcast explaining why SKAdNetwork is NOT enough for successful post-IDFA measurement and describes how one can easily supplement SKAdNetwork with econometric modeling and interrupted time series (ITS) to arrive at a robust future-proof measurement apparatus. MetricWorks’ measurement solution makes it easy for you to accomplish this.   It requires really low effort on your part. We invite you to test drive it for FREE

Retention Masterclass By John Koetsier & Peggy Salz

Measurement granularity is a major gap within SKAdNetwork and we’re glad to see The Mobile User Acquisition Show draw attention to this major issue. Our top-down incrementality measurement solution which can co-exist with SKAdNetwork, offers a comprehensive, granular and accurate alternative that addresses the following glaring issues with SKAdNetwork:

  1. SKAdNetwork will leave marketers with only 100 campaign IDs of granularity
  2. It does NOT offer a way to cohort KPIs by install date
  3. Critical post-install performance KPIs that are foundational to your mobile growth strategy today like retention, revenue, LTV, and ROAS, will disappear and be replaced by a single conversion value with its own significant limitations.

Does your measurement plan address the above gaps?  Time is running out and the competition is breathing down your neck. Why not make sure your post-IDFA measurement plan is foolproof?  Contact us today to discuss how our measurement solution can put you in a stronger position post-IDFA.

Instead of focusing on “fingerprinting” or probabilistic modeling which Apple has already stated in their current terms will NOT be allowed, apply your precious cycles to quickly testing our top-down incremental approach which is the ONLY future-proof measurement solution available today.  

You can listen to the full podcast on iTunes or view the episode notes at The Mobile User Acquisition Show.  Please submit your questions below.  We look forward to answering them and making the future of your measurement brighter!