Marketers & Data Scientists: Rather than hoping for the best outcome with the limited SKAdNetwork, why not try out a superior measurement approach that is granular, accurate and incremental? Watch Anthony Cross, Shamanth M. Rao & Brian Krebs discuss...
Thanks to Shamanth Rao (CEO of Rocketship HQ) for hosting MetricWorks’ CEO, Brian Krebs on The Mobile User Acquisition Show and thanks to Anthony Cross (Fmr. VP of UA, Data Science & Product at Big Fish Games) for participating in the conversation.  It is...
If your plan for post-IDFA measurement is built solely on getting the most out of SKAdNetwork, then you are unfortunately going to be in serious trouble.  One of the leading mobile analysts, Peggy Anne Salz described our CEO, Brian Krebs as being “on a mission to...
We realize that as an advertiser, you are facing a great deal of uncertainty due to Apple’s announcement about iOS14 and IDFA. First, as the provider of the leading UA automation & LTV prediction engine for mobile gaming, we want to reassure you that we’re...
You have probably seen a lot of buzz lately about automation in mobile user acquisition.  So we teamed up with Gamesforum to explore this topic deeper with some of the best mobile gaming UA leaders from top companies like EA (Electronic Arts), Luna Labs and Hyper...
