Reduce Your UA Complexity With Automation

Unfortunately, complexity is no stranger to mobile UA teams.  Every week, they have to contend with large data sets that have to be assembled from disparate sources to then sift and analyze the data and coordinate numerous campaigns that involve a broad mix of ad...

UA Automation: Reality vs Hype

You have probably heard all the buzz about UA automation and are trying to determine the best path forward for your business.  As Eric Seufert outlines in his MDM article, The Five Levels of Digital Marketing Automation, UA automation is the ambition of many UA teams...

Break Free Of The Duopoly (Facebook & Google)!

Our partner, AppsFlyer recently released their latest performance index. Please check it out if you haven’t already.  As always, the index is packed with interesting insights but the one that caught our attention and should certainly catch yours is what many have...

The Future Of Mobile UA Is Here!

Yes, the future of UA is here! We are MetricWorks and our mission is make it easy for mobile UA (user acquisition) teams to leverage automation and AI in order to realize their full potential.  The fruit of our labor arrives in the form of the UA Command Center, the...