We’re excited to share the latest Upptic podcast with our CEO, Brian Krebs as their guest. Brian discusses “Incrementality in the Post-IDFA Era” with Xander Agosta and Warren Woodward. Thanks Upptic for inviting Brian and addressing this...
Today represents a major milestone in our mission to make the lives of marketers much easier. Following an extensive and highly successful beta program, we are proud to announce that our incremental measurement solution, Polaris, is now live. Thank you to our...
How do you know if your mobile marketing is effective? Well, the best way to ensure that is by adopting incremental measurement. View our SlideShare below to get a better understanding of incrementality. We’d love to hear your feedback. Schedule a demo or...
I’ve seen some folks contend that even though Apple’s latest language is more clear than ever, the phrase “uniquely identifying” means that fingerprinting must be 100% accurate to result in a ban. Such an interpretation is only possible if you...
This was one of the key take-aways from an informative webinar hosted today by Tinuiti, with guests from Liftoff and AppsFlyer. As Liz Emery, Snr. Director of Mobile Strategy at Tinuiti put it, “We work as if the date [for iOS14] is tomorrow”. The...
![Work as if the date [for iOS14] is tomorrow.](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1080,h_675/https://www.metric.works/wp-content/uploads/2021/01/webinar_intuiti-1080x675.png)