If your plan for post-IDFA measurement is built solely on getting the most out of SKAdNetwork, then you are unfortunately going to be in serious trouble.  One of the leading mobile analysts, Peggy Anne Salz described our CEO, Brian Krebs as being “on a mission to...
With the deprecation of IDFA, there will be a shift from a single truth to several signals. We explore this topic in our Conversations With UA Leaders series with Anthony Cross, former VP of UA, Data Science and Product Management at Big Fish Games. Thank you again...
Thanks to Peggy Anne Salz and John Koetsier for hosting our CEO, Brian Krebs on their Retention Masterclass show last week. As always, it was a fantastic episode by the pioneering duo who have certainly established a high bar for live streaming over LinkedIn. This...
When the lights go out with the deprecation of IDFA, you will lose marketing visibility that is critical for your decision-making. The good news is that you don’t have to fumble in the dark with a feeble 12.57 lumen candle (aka SKAdNetwork). Instead, your...
Thank you to Mobile Presence’s Peggy Anne Salz (noted author, analyst, content marketing strategist, and frequent Forbes contributor)Â for interviewing our CEO, Brian Krebs on the positive aspects of the IDFA deprecation including our new measurement solution...
