Thank you VentureBeat and Dean Takahashi for covering our launch of MMP 2.0 (Polaris) and how it closes the three value gaps (poor accuracy, lack of privacy-safety, and limited measurement scope) in last touch MMPs (MMP 1.0) to deliver superior performance.
We are excited to launch this latest innovation in measurement which we describe as “fulfilling our mission to help marketers demand more from their data”.
Additionally, in order to make Polaris more accessible to marketers, we are now offering the Polaris Free Tier so that you can start using MMP 2.0 for free! Sign up today. To learn more, submit a demo request or visit our Polaris product page.
Reliable measurement is at the heart of decision making for the mobile business. As you can see from the diagram above, MMP 2.0 leverages multiple measurement methods (including geo lift testing and MMM), blending them to produce an output (single source of truth) that drives the business processes and delivers superior performance. Our team has worked tirelessly to continue innovating so that we can deliver a solution that:
1. Looks like a MMP so that it is easy to use
2. Fits into your existing UA process to avoid any disruptions or productivity problems
3. Merges the strengths of multiple measurement methods to deliver far superior accuracy than individual methods and MMP 1.0
4. Offers sophisticated algorithms that removes the guesswork and signal conflict by outputting a single source of truth the plugs into your existing business processes
We hope you like Polaris and find it valuable in your quest to achieve higher performance while preserving your budget.
Best,
The MetricWorks Team